[Hiring] Performance Marketing Lead @Somewhere

Role Description

The Performance Marketing Lead owns our paid acquisition function end-to-end. You will strategize, plan, execute, measure, and scale paid media across Google Ads, Meta, LinkedIn, and other high-intent channels while building the in-house reporting, creative testing, and budget models that guide how we invest our marketing dollars.

• Own the strategy, build, and daily management of paid campaigns across Google Ads, Meta, LinkedIn, and other channels, including account structure, bidding, audience targeting, and keyword strategy.
• Work with Design to drive strategy behind all image and video assets. Design will handle the design and editing. You will handle the strategy, copy, experimentation, and optimizations.
• Develop and maintain budget models and forecasts, and present spend recommendations with supporting analysis to leadership.
• Own conversion tracking, tag management, and attribution, and validate platform-reported performance against CRM and business data. All of this is already set up.
• Report regularly on spend, cost per lead, lead quality, ROAS, cost per booked call, and pipeline contribution by channel.
• Plan and run structured creative testing programs; scale winning creative and retire underperformers.
• Own landing page strategy, messaging, offers, and conversion rate optimization for paid traffic.
• Monitor auction dynamics, competitive activity, and seasonality, and adjust plans accordingly.
• Partner with sales to define lead qualification criteria and optimize campaigns toward qualified outcomes.
• Evaluate and launch additional paid channels where supported by performance data.
• Room to also lead Growth marketing, leading our social and organic strategy with the right candidate.

Qualifications

• 5–8 years in performance marketing or paid media, with a proven focus on quality B2C and some B2B lead generation.
• Direct, hands-on experience inside Google Ads (Search, Performance Max, Remarketing)—acting as the person in the account, not managing an agency or subordinate.
• Proven experience running Meta Ads at scale, including structured creative testing and iterative optimizations based on ROAS. $XX,XXX per month minimum.
• Direct responsibility for managing monthly media budgets with the ability to articulate allocation decisions clearly to executive leadership.
• Experience with conversion tracking, Google Tag Manager, and validating platform numbers against real CRM revenue data.
• Hands-on experience with landing page optimization and conversion rate optimization (CRO) for paid traffic.
• In-house experience or agency background with a clear, direct line of sight to client revenue.

Requirements

• Data-Driven & Analytical: You live and breathe ROAS, CPL, CAC, and connect ad metrics directly to revenue. You have a clear formula and process for deciding budget allocation.

Bonus Qualifications

• Experience marketing real estate, tax, accounting, or financial services.
• Experience with considered sales cycles and delayed revenue recognition.
• Direct experience running Bing, LinkedIn, Reddit, or YouTube Ads.
• CRM & Lifecycle Marketing experience (lead scoring, nurture automation, GoHighLevel).

How We Work

• Flat & Fast: Small, ambitious team with no bureaucratic layers between you and the CEO.
• Fully Remote & Distributed: Our team spans the U.S., Latin America, Africa, and Asia.
• High Autonomy & Accountability: We encourage learning and back your initiatives. You get real autonomy, but revenue is the ultimate scoreboard.