[Hiring] Performance Marketing Head @Weekday AI

Role Description

We are seeking an experienced Performance Marketing Head (US eCommerce) to lead performance marketing strategy and execution across a portfolio of brands. This role will own profitable growth through paid media, creative experimentation, and AI-led marketing workflows, with direct accountability for revenue, return on ad spend (ROAS), customer acquisition cost (CAC), and contribution margin.

Key Responsibilities

• Performance Marketing Strategy & Execution
  • Own end-to-end performance marketing strategy across all portfolio brands, driving revenue growth, ROAS, CAC, and contribution margin.
  • Plan, manage, and optimise paid media budgets across Meta, Google, TikTok, and emerging advertising platforms.
  • Drive full-funnel customer acquisition and retention strategies for US eCommerce brands, with a focus on fashion and lifestyle.
  • Forecast spend and revenue by brand and channel, ensuring effective budget allocation and blended marketing efficiency.
  • Monitor platform developments, privacy changes, and category trends to proactively adapt marketing strategies.
• Creative Strategy & Experimentation
  • Build and lead a high-velocity creative testing engine in collaboration with the Creative Production team.
  • Develop and test new advertising concepts, creatives, messaging, and formats using performance insights.
  • Establish structured experimentation frameworks to improve campaign effectiveness and conversion rates.
  • Foster a culture of continuous testing, rapid execution, and data-driven decision-making.
• AI-Led Marketing & Automation
  • Integrate AI tools into daily performance marketing workflows, including creative generation, copywriting, audience research, bid strategy analysis, reporting automation, and competitive intelligence.
  • Develop reusable AI-powered processes to improve campaign efficiency, research, and marketing execution.
  • Champion an AI-native approach to performance marketing, moving beyond experimentation to practical implementation.
• Measurement, Analytics & Optimisation
  • Own the marketing measurement and attribution framework, including incrementality testing, Marketing Efficiency Ratio (MER) tracking, and performance dashboards.
  • Drive decisions using reliable business and customer data rather than relying solely on advertising platform-reported metrics.
  • Analyse attribution models, customer cohorts, lifetime value (LTV), CAC, and blended ROAS to identify growth opportunities.
  • Partner with eCommerce Operations to optimise landing pages, conversion rate optimisation (CRO), merchandising, and promotional calendars to improve conversion and average order value (AOV).
• Team & Stakeholder Management
  • Build, mentor, and scale a high-performing performance marketing team across brands and advertising channels.
  • Manage agency and vendor relationships, establishing clear performance expectations and accountability benchmarks.
  • Translate business priorities from US leadership into channel-level strategies, budgets, and measurable outcomes.
  • Act as the primary performance marketing partner to the Founder and Chief of Staff, providing regular updates, insights, forecasts, and strategic recommendations.
  • Establish standard operating procedures (SOPs), KPI dashboards, reporting cadences, and repeatable marketing processes.

Qualifications

• 7–10 years of experience in performance marketing, growth marketing, or paid media, with significant experience managing US eCommerce brands.
• Deep, hands-on expertise in Meta Ads and Google Ads.
• Proven experience managing multi-crore or multi-million-dollar annual advertising budgets.
• Strong understanding of the US fashion and apparel market, including catalogue dynamics, seasonality, returns, repeat purchase behaviour, and creative expectations.
• Demonstrated ability to drive profitable eCommerce growth through customer acquisition and retention.
• Strong analytical skills and understanding of attribution models, cohort analysis, LTV, and blended ROAS.
• Experience hiring, managing, mentoring, and developing performance marketing teams.
• An AI-native working style, with active use of AI tools across performance marketing, creative production, and analytics workflows.
• Excellent communication and stakeholder management skills, including the ability to collaborate with global teams and overlap with US Pacific working hours.

Good-to-Have Skills

• Experience working in both performance marketing agencies and in-house brand environments.
• Exposure to TikTok Ads and emerging paid media channels.
• Experience managing external agencies and marketing vendors.
• Familiarity with advanced attribution, incrementality testing, and marketing analytics tools.
• Experience in fashion, apparel, lifestyle, or other consumer-focused eCommerce categories.

Required Skills

• Performance Marketing
• Paid Media
• Meta Ads
• Google Ads
• eCommerce Growth
• US eCommerce
• Fashion & Lifestyle Marketing
• Creative Strategy
• Budget Management
• ROAS Optimisation
• Customer Acquisition
• Attribution & Measurement Analytics
• AI Tools
• A/B Testing
• Team Leadership
• Agency Management
• Performance Ownership