Role Description
This is a remote position.
We’re looking for a Performance Marketing – Assistant Manager / Manager who understands that performance marketing isn’t just about running ads — it’s about driving growth.
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Own and manage performance marketing across Meta, Google and Amazon Ads.
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Drive growth across third-party marketplaces and quick-commerce platforms such as Amazon, Blinkit, Swiggy Instamart and other emerging channels.
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Plan, execute and optimise campaigns with a strong focus on sales, ROAS, customer acquisition and revenue growth.
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Work closely with marketplace, sales, creative and brand teams to identify opportunities to improve conversion.
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Manage campaign budgets, bidding strategies, audience targeting and platform-level optimisation.
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Analyse campaign and platform data to understand what is selling, where it is selling and why.
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Build dashboards and reporting systems to track key performance metrics and translate data into clear business actions.
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Experiment with creatives, audiences, offers and media strategies to continuously improve performance.
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Partner with the wider marketing team during new product, flavour and market launches.
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Help build Firki’s digital commerce engine as the brand scales.
Qualifications
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2–4 years of experience in Performance Marketing / Growth Marketing / Digital Commerce.
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Experience with FMCG, consumer products, D2C or high-frequency consumer categories preferred.
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Hands-on experience managing Meta Ads, Google Ads and Amazon Ads.
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Experience driving performance across marketplaces and quick-commerce platforms.
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A strong sales-led approach — someone who thinks beyond impressions and clicks and understands that the end goal is revenue.
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Strong analytical ability with comfort around numbers, campaign data, attribution and performance reporting.
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Someone who can balance creative instinct with analytical decision-making.
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Proactive, curious and eager to experiment, learn and take ownership.
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Comfortable working in a fast-moving environment where the brand and its digital channels are being built simultaneously.
Experience
Benefits
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This is an opportunity to join an upcoming consumer brand at an exciting stage of its growth.
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You won’t just inherit an established media playbook. You’ll help build Firki’s performance engine — figuring out the right platforms, audiences, creatives and commerce levers as the brand expands.
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We’re looking for someone who gets excited by the idea of partnering with an emerging brand, experimenting fast and directly seeing their work translate into sales and scale.