[Hiring] Performance Creative Strategist @Dept

Role Description

We’re looking for a Creative Strategist who is equally creative and data-driven—someone who can translate performance metrics into actionable creative strategies, and build messaging frameworks that resonate with audiences. You’ll serve as both a client-facing strategic partner and an internal champion of creative testing, helping global brands unlock growth through smarter, more resonant advertising.

This role requires comfort operating in two worlds:

• With creative stakeholders (e.g., Art Directors, Designers, Brand Managers), you’ll speak to messaging strategy, audience insights, and barriers to entry.
• With growth-focused stakeholders, you’ll analyze KPIs and provide clear recommendations for testing, iteration, and optimization through hands-on data analysis.

What You’ll Do

• Strategy & Leadership
  • Develop creative briefs and campaign strategies that address audience barriers, unlock opportunities for new audiences, and drive measurable performance.
  • Analyze why creative concepts succeed or underperform, and propose testing strategies or iterations rooted in data and audience insight.
  • Serve as a primary point of contact for clients, fluent in both creative and performance conversations and able to navigate with ease.
  • Build strong, trusted client relationships by consistently delivering excellence through strategic solutions.
  • Anticipate client needs, providing clear, data-driven recommendations and ensuring all work is polished, on-brand, and aligned to the brief.
• Creative & Media Integration
  • Write creative and media briefs that translate product, brand, and audience insights into high-performing concepts, grounded in performance data and prior testing.
  • Lead creative testing roadmaps across global accounts, connecting messaging strategy directly to optimization goals.
  • Partner with media teams to connect testing results back to key performance metrics (CTR, CPA, conversions).
  • Collaborate with creative, design, and production teams to deliver assets that align with client objectives and media best practices.
• Operational Excellence
  • Manage end-to-end creative workflows, from briefing and production to iteration and optimization.
  • Provide actionable, constructive feedback that sharpens storytelling and elevates creative performance.
  • Prioritize creative pipelines effectively, balancing business goals, impact potential, and client expectations.
• Thought Leadership & Insights
  • Partner with internal and external research teams to conduct market research and trend analysis to inform creative direction.
  • Analyze creative performance data and distill it into simple, actionable insights for clients and internal teams.
  • Contribute to DEPT®’s thought leadership through case studies, content, and client presentations.

Qualifications

• 3+ years of experience in creative strategy, comms/content strategy, media buying, or performance marketing (agency experience strongly preferred).
• Deep knowledge of performance creative—especially across paid media channels such as Google UAC, TikTok, Snapchat, YouTube, and more.
• Strong understanding of creative testing methodologies, and how to optimize down-funnel KPIs, with a proven ability to generate data-driven insights.
• Exceptional client-facing communication skills—able to simplify complexity, tell a compelling story, and confidently present recommendations.
• Ability to thrive in fast-paced environments, manage multiple priorities, and own results end-to-end.
• Strong organizational skills and meticulous attention to detail.

What Will Impress Us

• A track record of shaping high-performing creative strategies for global clients.
• Passion for performance creative and experimentation, with a bias toward action and improvement.
• Confidence in challenging the status quo with new ideas backed by data and insight.
• A natural problem solver who cares deeply about team success and client growth.

Benefits

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave