[Hiring] Partner Product Marketing Manager @G2

Role Description

The Partner Product Marketing Manager crafts the narrative for G2's partnerships and Buyer Intent product line, translating complex integrations into clear value propositions and sales enablement. Partnering closely with Product, Sales, and Partnerships, this role aligns market insights with product strategy to drive partner adoption and remove usage barriers.

In This Role, You Will:

• Work closely with Partnerships, Product, Sales, Marketing, and the Senior Partner Marketing Manager to translate complex technical integrations, data partnerships, and joint offerings into a clear “better together” story.
• Define why G2 and a partner’s capabilities are more valuable together, the customer problems they solve, and the outcomes they enable.
• Focus on G2’s partnerships, including technology integrations, data relationships, and channel and ecosystem partners.
• Own customer and market insight, positioning, messaging, joint value propositions, and sales and partner enablement for G2’s partner offerings.
• Represent the voice of the customer to Partnerships and Product, helping those teams understand customer needs, adoption barriers, and opportunities.

Partner go-to-market Strategy:

• Develop and validate positioning, messaging, joint value propositions, and priority customer use cases for each partner offering.
• Own messaging strategy and enablement readiness for partner-related feature launches.
• Assist Partnerships with prioritization by defining the market case for each partner.
• Draft workflow guides, technical docs, and setup resources with Partnership and Product teams.
• Develop and maintain core content for G2 sellers and partner teams.
• Create content for partner audiences, such as partner sales teams and solutions engineers.
• Keep all partner content consistent with G2’s brand voice and core Buyer Intent positioning.
• Work with Sales Enablement to build and deliver internal and partner enablement.
• Collaborate with the Senior Partner Marketing Manager, Growth Marketing, and Events for partner launches and training sessions.
• Define positioning, messaging, customer evidence, and subject-matter content for partner events.
• Manage Partnerfleet and product messaging across partner pages, marketplace listings, and docs.

Supporting Buyer Intent and other Partner Launches:

• Define the target customer profile, messaging, and positioning for Buyer Intent features.
• Develop comprehensive GTM launch plans across all customer-facing channels.
• Own positioning, messaging, customer use-case validation, and sales and partner enablement for each data-enabled partner offering.
• Work with Buyer Intent Product and Partnerships to determine how G2 buyer intent data can power a partner’s platform.
• Translate data connections into clear stories for partners’ customers and G2’s sellers.

Customer, Sales, and Market Insight:

• Establish an ongoing feedback loop through customer interviews, sales conversations, win/loss analysis, partner feedback, and competitive research.
• Analyze partner adoption data and cross-functional feedback to identify usage barriers.
• Synthesize unmet needs, objections, adoption barriers, and emerging use cases into recommendations.
• Define success metrics for partner launches and events, and report learnings to relevant teams.

Qualifications

• 5+ years in product marketing, partner marketing, or a closely related GTM role, ideally in B2B SaaS or data and intent products.
• Experience building go-to-market strategies and launching offerings with technology, data, or channel partners.
• Strong writing skills, with the ability to create clear, persuasive content for external partner audiences as well as internal teams.
• Ability to translate data-driven products into clear customer value.
• Proven ability to build sales and partner enablement that gets used.
• Excellent cross-functional collaboration with Partnerships, Product, Sales, and Marketing.

Requirements

• Familiarity with buyer intent data, sales and marketing technology ecosystems, or ABM and revenue platforms.
• Experience in a data-licensing, integration-heavy, or ecosystem-driven business.
• Experience managing sales enablement libraries, partner directories, or web content using platforms such as Highspot and Partnerfleet.
• Experience creating interactive demos, recorded walkthroughs, or visual explainers for technical offerings is a plus.
• Comfort with CRM, enablement, and analytics tools.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.