Role Description
As we grow, our events program needs to grow with it. We're hiring a Partner and Events Manager to build our event strategy and then run it: deciding where we show up, what we host, and how every event turns into pipeline.
If you've built an events program before, know how to turn a booth into pipeline, and think in ROI instead of RSVPs, this role is for you.
What You'll Do
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Build the Strategy
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Build our event strategy from the ground up: which formats we invest in (webinars, executive experiences, industry conferences and trade shows, and co-hosted events), how often, and how each one ties to company growth goals.
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Set the criteria an event has to meet before it gets budget, and make the call on what's in and what's out.
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Plan the calendar ahead of time with GTM leadership so it stays proactive, not reactive.
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Run the Program
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Run our monthly webinar series for both public audiences and client-only sessions.
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Plan and execute co-hosted events with organizations across our ecosystem, coordinating scope and timing with our Partnerships team.
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Own end-to-end execution: booths, travel, staffing, AV and production, virtual and hybrid platforms, and event materials.
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Get internal teams and outside vendors aligned on goals and expectations before every event.
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Work with content and design teammates on event materials and promotion.
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Budget and Vendors
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Own the events budget: planning, forecasting, and reporting against it.
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Negotiate contracts with venues, production vendors, and sponsors.
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Pipeline and Reporting
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Make sure every event lead is captured in HubSpot with correct source attribution and moves into follow-up quickly.
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Own the post-event follow-up and nurture that turns event leads into meetings and pipeline.
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Debrief after every event, report results to marketing and GTM leadership on a regular cadence, and use what you learn to decide what we repeat, what we cut, and where budget goes next.
How You'll Be Measured
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Pipeline generated from events.
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Conversion rate from event lead to meeting to opportunity.
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Cost per opportunity.
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Return on event spend.
Qualifications
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5+ years running B2B events, both in-person and virtual.
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Experience building an event strategy or program, not only executing one someone else designed.
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A track record of tying events to pipeline and revenue, not just attendance.
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Experience running co-hosted events with other organizations.
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Budget ownership and vendor negotiation experience.
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Hands-on HubSpot experience: campaigns, lists, and lead source attribution.
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Strong project management skills, including running multiple event timelines at once in Jira.
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Organized, detail-oriented, and comfortable owning priorities independently.
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Able to travel up to 20β25%, primarily domestic.
Nice-to-haves
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6+ years of experience, including running a flagship or multi-day event.
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Experience marketing to compliance, cybersecurity, or IT audiences.
Benefits
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Health Care Plan (Medical, Dental & Vision)
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Retirement Plan (401k, IRA)
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Paid Time Off (Vacation & Public Holidays)
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Training & Development
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Work From Home