[Hiring] Paid Search Media Buyer @CEO Lawyer Personal Injury Law Firm

Role Description

We are seeking a results-driven Senior Bilingual Paid Search Media Buyer to manage and optimize paid search campaigns targeting English- and Spanish-speaking audiences across Google Ads, Microsoft Ads, YouTube, and related performance marketing channels. The role focuses on generating qualified leads, improving campaign efficiency, maintaining tracking accuracy, and driving measurable business growth within English- and Spanish-speaking markets throughout the United States. The ideal candidate combines deep paid search expertise with hands-on paid social experience and has a proven history of managing successful lead-generation campaigns that produce measurable business outcomes.

Key Responsibilities

• Paid Search Management
  • Build, launch, manage, and optimize paid search campaigns in English and Spanish.
  • Manage Google Ads, Microsoft Ads, Performance Max, YouTube, remarketing, and related campaign types.
  • Conduct keyword research, write conversion-focused ad copy, and manage bids, budgets, search terms, match types, and negative keywords.
  • Monitor campaign performance and continuously identify opportunities to improve volume, efficiency, lead quality, and conversion rates.
  • Develop testing roadmaps for ad copy, landing pages, bidding strategies, audiences, and campaign structures.
  • Conduct competitors and market research to identify testing, expansion, and growth opportunities.
• Performance and Optimization
  • Monitor campaign performance daily and proactively identify optimization opportunities.
  • Improve qualified lead volume, cost per lead, cost per acquisition, lead quality, return on ad spend, and conversion rates.
  • Analyze performance data to develop budget-allocation recommendations and scaling plans.
  • Reduce wasted spending and improve account efficiency through disciplined, ongoing optimization.
• Attribution, Analytics, and Reporting
  • Maintain accurate conversion tracking, attribution, campaign reporting, and change documentation.
  • Connect campaign performance to qualified leads, retained cases, revenue, and other agreed business outcomes.
  • Prepare recurring performance reports and communicate findings, risks, and recommendations clearly.
  • Collaborate with Marketing Operations on attribution integrity and reporting accuracy.
  • Assist with troubleshooting tracking, reporting, lead-routing, and attribution issues.
• Paid Social Collaboration
  • Support paid social initiatives when needed, with primary emphasis on Meta Ads Manager.
  • Collaborate with paid social media buyers on audience insights, remarketing opportunities, and cross-channel testing.
  • Apply working knowledge of campaign structure, audience development, creative testing, and optimization across social platforms.
  • Share performance insights across search and social to improve overall acquisition results.
• Cross-Functional Collaboration
  • Coordinate compliance reviews and ensure campaigns follow approved marketing standards and platform policies.
  • Collaborate with Marketing Operations, Compliance, Intake, creative resources, and external partners while following established SOPs.
  • Support landing-page optimization in partnership with designers, developers, and marketing stakeholders.
  • Contribute recommendations that improve lead quality, intake conversion, and overall marketing performance.

Qualifications

• Native or near-native Spanish fluency and professional English proficiency, including strong written and verbal communication skills in both languages.
• Minimum 2 years of hands-on experience managing and optimizing paid search campaigns.
• Proven record of generating measurable business results through paid advertising, supported by specific campaign examples or case studies.
• Strong hands-on experience with Google Ads, Performance Max, keyword strategy, campaign optimization, attribution analysis, and performance reporting.
• Hands-on experience managing YouTube advertising campaigns, including Demand Gen, Video View, and Reach campaigns, with a focus on audience development, brand awareness, consideration, and lead generation.
• Hands-on experience supporting or managing paid social campaigns, particularly through Meta Ads Manager.
• Experience managing lead-generation campaigns with clear performance accountability.
• Strong understanding of keyword targeting, match types, bidding strategies, ad copy testing, search-term management, and account structure.
• Experience with landing-page testing and conversion-rate optimization.
• Strong understanding of conversion tracking, conversion goals, attribution, Google Tag Manager, and troubleshooting tracking implementations to ensure accurate measurement of marketing performance.
• Demonstrated ability to effectively use AI tools to improve research, campaign management, reporting, workflow efficiency, data analysis, troubleshooting, and decision-making while maintaining human oversight and quality control.
• Working proficiency with Microsoft Excel and Google Sheets, including filtering, sorting, basic formulas, and performance analysis.
• Strong analytical, problem-solving, organizational, and attention-to-detail skills.
• Ability to manage multiple campaigns, priorities, and deadlines in a collaborative, fast-paced environment.
• Current residence in a Latin American or South American country and ability to maintain reliable overlap with U.S. Eastern Time business hours.

Preferred Qualifications

• Experience in legal marketing, or other high-intent lead-generation industry.
• Experience with Microsoft Ads, TikTok Ads, LinkedIn Ads, HubSpot, CallTrackingMetrics, or GA4.
• Experience managing multi-location or multi-market campaigns.
• Experience marketing to Hispanic and Spanish-speaking audiences in the United States.
• Experience managing meaningful monthly paid media budgets and scaling successful campaigns without sacrificing lead quality.

Performance Metrics

• Qualified lead volume and lead quality.
• Cost per lead, cost per acquisition, and cost per retained case.
• Return on ad spend and marketing-attributed revenue.
• Marketing-attributed signed cases and conversion-rate improvement.
• Efficiency of budget deployment and reduction in wasted spend.

Operational Metrics

• Tracking and attribution accuracy.
• Reporting reliability and clarity.
• Campaign compliance and launch accuracy.
• Quality of campaign documentation, change logs, and SOP adherence.
• On-time execution of agreed deliverables and optimization priorities.

Growth Metrics

• Successful campaign scaling while maintaining agreed efficiency and quality thresholds.
• New growth opportunities identified and validated.
• Testing velocity and implementation of actionable learnings.
• Overall improvement in marketing efficiency and business outcomes.