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Marketing
Paid Media Strategist
@Directive
[Hiring] Paid Media Strategist @Directive
Mar 16, 2025 - Directive is hiring a remote Paid Media Strategist. 💸 Salary: unspecified. 📍Location: USA, UK, Canada, Australia.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Weekly communication with any vendors or operational partners to ensure alignment on tasks, work quality, and improvements
- Drive referrals via client relationships and professional network
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Understand the value of Programmatic campaigns
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are being achieved
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads
Qualifications
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
- Ability to drive results and measure via OCT
- Proven and measurable success with mid-market or enterprise accounts
- A unique perspective on how to drive value for SaaS
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious; you’re a true problem solver
- Ability to organize, prioritize and manage multiple projects simultaneously
- You’re quality-obsessed and have not lost your soul for advertising
- Travel to visit clients approximately once per year, per client or as needed
Requirements
- Exceptional decision making, as it relates to strategic direction for accounts
- You encompass our core values through every interaction; internally and externally
- Effectively manage approximately five mid-tier and enterprise accounts
- Meet and exceed department level OKRs, such as client growth and goal attainment
- Build client trust and relationships that create consistent renewals
- Cross-sell services that align with client goals and objectives
- Clearly communicate results with client point of contact and executives
Benefits
- 🏠 We have a set living wage at Directive
- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
- 💪 Physical - Gympass
- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 Financial - Traditional and Roth 401(k) with a 3% company match
- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
- 🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!
Work Environment Requirements
- As a remote-first company, you’ll have the ability to work from anywhere in the US
- This role has the opportunity to operate 100% virtually from your home office
- Must be able to remain stationary for extended periods
- Must have reliable internet access and a professional background
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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| 📍 | Be aware of the location restriction for this remote position: USA, UK, Canada, Australia |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
USA, UK, Canada, Australia
|
|
Job Type
full-time
|
Posted
Mar 16, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA, UK, Canada, Australia |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
