[Hiring] Paid Media Specialist @Workana

Role Description

We are supporting the search for a Senior Paid Media Specialist for a digital marketing agency focused on the restaurant and hospitality industries in the United States. This is an execution-focused role, requiring a hands-on, highly operational, organized, and performance-driven professional with solid experience managing campaigns directly within Meta Ads and Google Ads.

The specialist will have ownership over multiple accounts, budgets, tracking, attribution, and conversion optimization while working in a fast-paced agency environment.

What will you do?

• Paid Media:
  • Plan, launch, and optimize campaigns across Meta Ads and Google Ads for a portfolio of approximately 10–15 clients.
  • Manage between USD 50,000 and USD 60,000 in monthly ad spend.
  • Manage budgets, audiences, bidding strategies, creatives, and campaign performance.
  • Monitor KPIs such as CPL, CPA, CPC, CTR, CPM, and conversion rate on a daily basis.
  • Quickly identify campaigns with performance issues and take corrective action.
  • Create and manage Lookalike Audiences, Customer Lists, Retargeting Audiences, Exclusion Audiences, and advanced funnel-based segmentation.
  • Run A/B tests and continuous optimization initiatives.
  • Ensure campaigns are launched, monitored, and managed correctly from end to end.
• Tracking & Attribution:
  • Configure, validate, and troubleshoot Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, conversion events, and CRM integrations.
  • Validate that implementations are working correctly before considering a task complete.
  • Identify and resolve tracking, attribution, and conversion-related issues.
  • Maintain consistency between advertising platforms, CRM data, and reported results.
• CRM & Marketing Operations:
  • Work with CRMs, pipelines, workflows, and automations.
  • Configure and validate integrations related to leads and campaigns.
  • Troubleshoot automation or workflow issues when necessary.
  • Adapt quickly to new tools and platforms used by the agency.
• Landing Pages & CRO:
  • Optimize landing pages using WordPress, Elementor, GoHighLevel, or similar tools.
  • Run A/B tests on headlines, forms, CTAs, and other conversion-focused elements.
  • Identify opportunities to improve conversion rates.
• Reporting:
  • Keep dashboards and performance reports up to date.
  • Document optimizations, results, and key learnings.
  • Build repeatable processes and playbooks.
  • Coordinate on a daily basis with Account Management, Project Management, and Design teams.

Qualifications

• Advanced English level — C1 or C2.
• 3 to 7 years of hands-on experience in Paid Media / Performance Marketing.
• Recent experience directly managing Meta Ads and Google Ads.
• Proven experience working in digital marketing, performance, or growth agencies.
• Experience managing multiple clients and campaigns simultaneously.
• Ability to work in a fast-paced agency environment with shifting priorities and a high level of autonomy.
• Experience managing advertising budgets and making data-driven decisions.
• Strong command of Meta Ads and Google Ads.
• Experience with Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, tracking and attribution.
• Experience using CRMs and Marketing Automation tools.
• Experience creating and managing advanced audiences.
• Experience with landing pages and CRO.

Requirements

• Attention to detail: ability to catch mistakes and validate work before considering a task complete.
• Ownership: taking responsibility for the final outcome, not just task execution.
• Prioritization: understanding what requires immediate attention and what can wait.
• Organization: managing multiple accounts and tasks without missing deadlines or deliverables.
• Follow-through: completing tasks from start to finish and making sure everything works correctly.
• Autonomy: moving work forward without requiring constant supervision.
• Critical thinking and practical judgment: identifying situations that require action even when there is no explicit instruction.
• Fast learning ability: quickly understanding new tools, processes, and business contexts.
• Results orientation: turning data and insights into concrete actions.

Benefits

• 100% remote from Latin America.
• Full-time contractor position.
• Working hours compatible with Eastern Time.
• Daily collaboration with Account Management, Project Management, and Design teams.
• No frequent direct interaction with clients.

Hiring process

• Resume and relevant experience review.
• Initial screening with Workana’s Talent team.
• Review of real cases and results achieved in Meta Ads and Google Ads.
• Technical assessment through questions and/or a video exercise.
• Evaluation of tracking, attribution, and CRM experience.
• Assessment of competencies such as attention to detail, prioritization, ownership, and learning ability.
• Interviews with the team.
• Final interview with the CEO.