[Hiring] Paid Media / Performance Marketer @Prolific

Role Description

We’re looking for an immediately available, experienced Paid Media / Performance Marketing Freelancer to help us scale and optimize our paid media initiatives across Prolific for Research. This role will own hands-on execution across multiple paid channels while providing clear performance insights and recommendations.

• This is an execution-heavy role with strategic input—ideal for someone who enjoys building, testing, optimizing, and reporting on campaigns end-to-end.

Qualifications

• Proven experience managing paid media campaigns for B2B products (SaaS, marketplaces, or platforms preferred)
• Strong hands-on experience with: LinkedIn, Influ2, Hubspot, Meta and other relevant channels
• Familiarity with marketing automation and CRM tools
• Experience with content syndication and lead-gen focused paid campaigns
• Strong analytical skills and confidence working with performance data and reporting tools
• Comfortable owning campaigns end-to-end without heavy oversight
• Experience running experiments and structured testing roadmaps
• Ability to clearly explain performance, insights, and recommendations to non-specialists
• Experience working as a freelancer or contractor with fast-moving teams

Requirements

• Set up, manage, and optimise paid media campaigns across multiple channels, including: Paid search, LinkedIn Ads, Influ2, Meta, other paid social or advertising placements as relevant, content syndication partners and platforms
• Develop and refine audience targeting strategies (B2B, research, academic, AI and commercial segments)
• Manage campaign structure, bidding strategies, budgets, and creative testing
• Collaborate with internal stakeholders on messaging, positioning, and landing page optimisation
• Monitor performance daily and optimise for key metrics (CPL, CAC, conversion rates, ROI)
• Produce clear, actionable performance reporting (weekly/monthly)
• Conduct channel analysis to identify scale opportunities, inefficiencies, and new tests
• Recommend new paid channels, formats, or placements based on performance insights
• Ensure tracking, attribution, and measurement are set up correctly

Benefits

• Competitive salary
• Benefits
• Remote working within our impactful, mission-driven culture