[Hiring] Paid Media Marketing Specialist @Betting Technologies Australia

Role Description

We are seeking a skilled Paid Media Marketing Specialist to join our dynamic marketing team in Sydney. This contract role is pivotal in driving our digital advertising strategies and optimising paid media campaigns to enhance brand visibility and achieve business objectives. The ideal candidate will possess a strong analytical mindset and a passion for digital marketing, contributing to our mission of delivering exceptional results for our clients.

• Develop and implement paid media strategies across various platforms including Google Ads, Facebook, and LinkedIn.
• Monitor, analyse, and report on campaign performance, making data-driven recommendations for optimisation.
• Collaborate with the creative team to produce compelling ad copy and visuals that resonate with target audiences.
• Manage budgets effectively, ensuring maximum ROI on all paid media initiatives.
• Stay updated with industry trends and best practices to ensure our strategies remain competitive.
• Conduct keyword research and audience segmentation to enhance targeting efforts.
• Work closely with the analytics team to track conversions and measure campaign success.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in paid media marketing or digital advertising.
• Proficient in using analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Strong understanding of PPC, SEO, and social media advertising.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Strong communication skills, both written and verbal.
• Ability to work collaboratively in a fast-paced environment.