[Hiring] Paid Media Manager @Silverback Strategies

Role Description

Today, we're looking for a Paid Media Manager to join our growing team. Our new Paid Media Manager will serve as a subject matter expert in all things related to Paid Media. You will play both the lead role & support on a portfolio of Paid Media client strategies, build & maintain great client relationships, manage timelines and deliverables, and directly grow clients’ marketing performance through your work.

The Paid Media Manager will independently lead account strategy for a select few of their own clients, while also working closely with Senior Paid Media Managers and Associate Directors to support on account strategy & tactical execution for larger clients as needed. This role is ideal for a Paid Media pro with 3+ years of experience who is driven and hungry to bring their media strategy & client ownership chops to the next level.

Here’s what we expect from our Paid Media Manager.

• Client Ownership: Responsible for the strategy development, innovation, and tactical execution + performance of small-but-impactful portfolio Paid Media client accounts. (3-5 clients)
• Hitting Client Goals: Plan, implement and audit paid media campaigns & strategies that align with client KPIs, marketing, and business goals.
• Hands-on-keys Execution: Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok).
• Client-Facing / Account Management: Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships.
• Testing & Innovation: Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing.
• Reporting: Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients.
• Project Management: Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change.
• Creative Strategy: Collaborate with Silverback's Creative Director and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed.
• Know Your Client's Business: Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices.
• Teamwork & Collaboration: Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation.
• Professional Growth: Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance.

Qualifications

• A minimum of 3+ years of paid media agency experience - ideal candidate has 3-5 YOE.
• Previous performance agency experience is a MUST-HAVE!
• Must-have experience managing both Paid Search and Social campaigns. (Main platforms are Google & Meta; secondary platforms are LinkedIn and TikTok)
• This role is not a good fit for someone who doesn’t want to talk directly to clients.
• Ability to tie Media wins to a measurable impact on the clients’ business, revenue, etc.
• You MUST have prior experience taking "full ownership" of client(s) in a similar vein.
• You’re energized by & thrive in an environment where no two days are the same.
• You're a whiz in Excel and/or Google Sheets.
• Feedback fuels you; you lean into change and sharpen your skills.
• You run a clean calendar and keep priorities straight.

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Virtual Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match

Company Description

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.

We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.