[Hiring] Paid Media Manager @Ursus

Role Description

The Organization is looking for a highly motivated Paid Media Manager to drive the media approach and investment strategies and own end-to-end media campaign management for brand marketing and event initiatives. This role will develop and manage consumer-facing campaigns that drive brand love with core audiences and growth opportunities.

The ideal candidate will possess a passion for bar-raising media planning, strong bias for action, and the ability to dive deep into the details. They are a self-starter, resourceful, and find creative solutions to complex challenges.

Working with media agencies and internal teams, you will apply a data-driven approach to determine and optimize channel mix for priority audiences based on business objectives and performance data. You will ensure high standards across media planning and implementation while coordinating with multiple stakeholders, including:

• Campaign program managers
• Marketing teams
• Measurement partners
• Creative and content teams

This role will report to the Head of Media and will be an individual contributor at this time.

Responsibilities

• Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agency and internal activation teams to translate business objectives into media campaign strategies.
• Partner closely with internal Retail stakeholders on the broader marketing campaign strategy as the paid media expert.
• Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources.
• Develop comprehensive campaign wrap reports with strategic and actionable insights.
• Advise leadership and stakeholders on the reasoning behind decisions and recommendations.
• Leverage expertise to own projects outside of day-to-day campaign work that impact the media team and broader XCM org.
• Navigate a highly matrixed organization and represent the team with integrity and self-sufficiency.
• Partner with other media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible.
• Contribute insights to advertising portfolio strategy and investment models.

Qualifications

• 6+ years of professional non-internship marketing experience.
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser.
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience using data and metrics to drive improvements.
• Experience using industry media planning such as Nielsen, Kantar, Comscore, etc.
• Experience managing or working within cross-functional marketing and creative teams.
• Self-motivated and comfortable working independently with minimal supervision.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Strong verbal and written communication skills.

Preferred Qualifications

• Experience in audience segmentation and targeting.
• Deep knowledge of auction-based media like programmatic and paid social.

Benefits

• Individual compensation is determined by skills, qualifications, experience, and location.
• Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated.
• In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.