[Hiring] Paid Media Manager @Grüns

Role Description

International growth is next for Grüns, and this role is how we make it real. You'll own our paid media engine across the UK, EU, Canada, and ANZ, launching and scaling Meta and Google from the ground up in each market. This isn't a strategy seat. You'll build the campaigns, the tracking, and the playbooks yourself, then build the team around what works.

In this role, you will:

• Launch and scale Meta and Google campaigns across our priority international markets, including the UK, Canada, ANZ, and key EU markets like Germany.
• Own measurement end to end: CAPI, GA4, GDPR-compliant tracking, and a regular cadence of incrementality and lift testing.
• Scale spend into the millions annually while protecting CAC, LTV/CAC, and contribution margin.
• Build a repeatable testing engine across creative, audience, offer, and localized landing pages.
• Partner closely with creative, product, and lifecycle teams to keep execution sharp across markets.
• Build the foundation for a specialist team: hiring plan, workflows, vendor model, once performance is proven.
• Own the quarterly international growth roadmap, including recommendations on new markets and channels.

Qualifications

• 5+ years in performance or growth marketing with hands-on paid media ownership, not just oversight.
• Personally launched and scaled Meta and Google campaigns in at least two international markets (Canada, Australia, UK, or a non-English-speaking EU market like Germany, the Netherlands, or France).
• Scaled paid media spend into the millions annually while holding the line on CAC and contribution margin.
• Real command of GDPR-compliant tracking and measurement, including CAPI, GA4, and incrementality testing.
• Comes from a high-growth DTC, subscription, or eCommerce business with real paid media dependence.
• Built campaigns in-house rather than at an agency.

Requirements

• Operates like an owner of the business, not a specialist waiting to be told what to test next.
• Builds systems and playbooks that repeat, not one-off wins that don't scale.
• Makes sharp decisions with imperfect data and gets more precise as the picture fills in.
• Sees every market as its own puzzle, but never starts from scratch when a proven pattern already exists.

Benefits

• Competitive total compensation package grounded in market data.
• Comprehensive benefits package designed to support your well-being, growth, and work-life balance.
• Generous PTO.
• Free Grüns products.
• Additional perks centered around health and well-being.