[Hiring] Paid Media Manager @Fairway All Brands Page

Role Description

We are seeking a strategic Paid Digital Manager to lead and optimize paid media initiatives across Fairway’s multi-brand, multi-service portfolio. This role goes beyond campaign execution—it’s about shaping performance marketing strategies that drive measurable growth and elevate our digital presence. Reporting directly to the SVP of Performance Marketing, you will influence how we scale paid media, manage agency partnerships, and develop best-in-class processes for growth.

• Manage the day-to-day relationship with the paid media agency
• Optimize the channel mix (Branded search vs. generic search, competitor search, Pmax, social, display etc.) for optimal CAC
• Focus on volume as well as quality of leads
• Work with cross-functional leaders in Sales, call center management in addition to the broader marketing team

Qualifications

• 5–7 years in paid digital marketing (SEM, paid social, display), with a proven track record of driving performance in multi-channel environments
• Advanced knowledge of Google Ads and Meta Ads Manager; familiarity with agency workflows and tracking infrastructure (UTMs, GA4, CRM)
• Strategic thinker with strong analytical capabilities, exceptional organizational skills, and a collaborative mindset
• Performance-driven, detail-oriented, and adaptable to evolving digital trends

Requirements

• Execution-Focused – Gets things done quickly, accurately, and proactively
• Detail-Oriented – Checks every asset, setup, and report with care
• Collaborative – Works well across internal and external teams with clarity and consistency
• Curious & Adaptable – Embraces learning and contributes to continuous improvement
• Performance-Minded – Understands paid media success metrics and seeks optimization opportunities

Benefits

• Paid media programs consistently meet or exceed CPL and conversion targets
• Strategic insights lead to measurable improvements in lead quality and campaign ROI
• Strong cross-functional alignment accelerates speed-to-market and creative impact
• Scalable processes position Fairway for future growth in paid media capabilities