[Hiring] Paid Digital Manager @Fairway Lawns, LLC

Role Description

We are seeking an experienced Paid Digital Manager to lead paid digital media strategy, budget ownership, agency partnerships, and performance across a growing multi-brand portfolio. This role will own a significant annual paid digital investment across Google, Meta, Local Services Ads (LSA), and third-party lead-generation channels. The ideal candidate combines strategic leadership with strong analytical and operational discipline and is comfortable connecting channel performance to customer acquisition cost, revenue, and overall business growth.

• Own and manage an annual paid digital budget of approximately $12–13 million across Google, Meta, LSA, and other paid channels.
• Develop quarterly and annual paid media strategies aligned with lead generation, revenue, and customer acquisition goals.
• Allocate investment across brands, geographies, and seasonal opportunities to achieve blended CAC targets.
• Own budget pacing, forecasting, and variance-to-plan reporting for the paid digital portfolio.
• Identify opportunities to optimize investment and scale high-performing channels, markets, and campaigns.

Qualifications

• 5–7 years of experience in paid digital marketing, performance marketing, or a related discipline.
• At least 2–3 years of experience managing a team and/or a large multi-brand or multi-location paid media budget.
• Proven experience managing an annual paid media budget of $5 million or more, including Google, Meta, and/or Local Services Ads.
• Demonstrated experience managing an agency-of-record relationship from the client side, including strategy, performance management, and accountability.
• Experience with third-party lead aggregators, marketplaces, or other performance-based lead-generation channels.
• Proven track record of hiring, developing, coaching, and retaining high-performing marketing teams.
• Strong analytical skills with the ability to connect paid media performance to CAC, revenue, and broader business objectives.
• Experience developing forecasts, managing budget pacing, and communicating performance to senior leadership.
• Comfortable operating in a fast-paced, multi-brand environment with executive and board-level reporting expectations.

Requirements

• Experience in home services, franchise, multi-location, or another high-consideration consumer services industry.
• Experience managing paid media across multiple brands and geographic markets.
• Experience working in a private-equity-backed organization or similarly performance-driven environment.
• Experience with CRO strategy and experimentation.
• Experience managing Local Services Ads and third-party lead-generation marketplaces at scale.
• Strong understanding of the relationship between lead volume, lead quality, conversion, CAC, and revenue.
• Experience leading agency transitions, platform migrations, or significant changes to paid media operating models.

Benefits

• Competitive salary and performance-based incentives
• Comprehensive benefits package
• Paid time off and company holidays
• Professional development opportunities
• Collaborative, growth-oriented environment
• Opportunity to lead a high-impact marketing function across a growing brand portfolio