[Hiring] Paid Ads Specialist @Pavago

Role Description

At Pavago, one of our clients is hiring a Paid Ads Specialist to manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. This is a hands-on role focused on lead generation, conversions, ROAS, CPA, and scalable growth. You’ll own campaigns from setup and targeting through testing, optimization, tracking, and reporting.

What You’ll Do

• Paid Media Management
  • Build, launch, and manage campaigns across Google, Facebook/Instagram, and LinkedIn
  • Conduct keyword, audience, competitor, and targeting research
  • Manage campaign budgets and allocate spend based on performance
  • Use campaign types such as Search, Display, Performance Max, remarketing, and paid social
• Campaign Optimization
  • Monitor and optimize ROAS, CPA, CPC, CTR, conversion rates, and lead volume
  • Run structured A/B tests across:
    • Ad copy and creative
    • Audiences and targeting
    • Landing pages
    • Bidding strategies
  • Identify underperforming campaigns and implement improvements
  • Scale winning campaigns while maintaining efficiency
• Tracking & Analytics
  • Configure and monitor conversion tracking using Google Analytics (GA4) and Google Tag Manager
  • Analyze performance across the full acquisition funnel
  • Prepare clear weekly/monthly performance reports
  • Translate campaign data into actionable recommendations
• Creative & Funnel Collaboration
  • Work with design and content teams on ad creative and messaging
  • Recommend landing page and funnel improvements
  • Align paid acquisition campaigns with broader marketing goals

Qualifications

• Proven experience managing Google Ads and Meta Ads
• Strong understanding of PPC, paid social, conversion tracking, attribution, and remarketing
• Hands-on experience with Google Analytics and Google Tag Manager
• Strong understanding of metrics including ROAS, CPA, CPC, CTR, and conversion rate
• Experience managing and optimizing advertising budgets
• Strong analytical and data-driven decision-making skills
• Excellent communication and organization
• Availability during U.S. business hours

Requirements

• Experience with LinkedIn Ads, YouTube Ads, or TikTok Ads (Nice to Have)
• Landing page and conversion rate optimization experience (Nice to Have)
• Experience with Performance Max, automation, scripts, and dynamic campaigns (Nice to Have)
• Multi-touch attribution knowledge (Nice to Have)
• Experience scaling successful lead-generation campaigns (Nice to Have)

Benefits

• Fully remote
• High ownership over paid acquisition
• Direct impact on leads, revenue, and growth
• Opportunity to manage campaigns across multiple advertising platforms
• Data-driven environment where testing and experimentation are encouraged
• Growth opportunities within Performance Marketing and Growth Marketing

Interview Process

• Application Review
• Spark Hire Intro Video
• Paid Media / Performance Marketing Interview
• Practical Campaign Exercise
• Client Interview
• Offer & Onboarding

What Happens After You Apply

Qualified applicants will receive an email invitation from Spark Hire to complete a short Intro Video. This helps us learn more about your paid advertising experience, communication skills, campaign management background, and approach to performance optimization. Please check your inbox and spam/junk folder for the invitation.

Apply Now

If you have hands-on experience with Google Ads and Meta Ads, understand how to improve ROAS, CPA, and conversions, and enjoy testing and scaling performance campaigns, we’d love to hear from you.