[Hiring] Organic Social Media and Influencer Marketing Specialist @McGraw Hill LLC.

Role Description

The Organic Social Media and Influencer Marketing Specialist reports to the Sr. Director, Integrated Campaigns & Marketing Communications and supports the planning and execution of McGraw Hill's organic social media programs to build brand awareness, engagement, thought leadership, and community growth. This role collaborates with marketing, communications, content, and creative teams to publish social-first content, support integrated campaigns and business priorities, and engage audiences across organic social channels. This role is a remote position, requiring up to 10% travel for internal and external events and meetings, and is open to applicants authorized to work for any employer within the United States.

• Own the organic social content strategy and calendar, aligning content to integrated marketing campaigns, events, customer stories, thought leadership, and broader business priorities.
• Develop, schedule, and publish engaging social content tailored to the needs, audiences, and best practices of each channel.
• Partner with marketing, content, creative, executives, customers, and advocates to develop and amplify compelling social content, including executive thought leadership and internal and external influencer and advocacy initiatives.
• Manage day-to-day community engagement and social listening.
• Track social media performance and translate results into insights and recommendations that improve content, audience engagement, and channel performance.
• Stay current on social trends, platform changes, audience behaviors, and emerging opportunities, applying relevant learnings to continuously evolve the organic social strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience.
• 2–3 years of experience in social media, digital marketing, communications, or a related field.
• Experience supporting and executing organic social media programs and content calendars.
• Working knowledge of social media best practices, content development, community management, and audience engagement.
• Strong written communication, editing, storytelling, and collaboration skills.
• Strong organizational skills with the ability to manage multiple assignments and deadlines.
• Experience with social media management, analytics, and listening tools preferred.

Benefits

• The pay range for this position is between $75,000 - $85,000 USD annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location.
• An annual bonus plan is provided as part of the compensation package.
• A full range of medical and/or other benefits, depending on the position offered.