[Hiring] Organic Content Strategist @Paired

Role Description

We’re hiring an Organic Content Strategist for a US DTC gifting brand to work remotely with their team. The brand makes sentimental, gift-led products built around personal milestones like births and weddings. You’ll own their organic presence on Instagram and TikTok, from strategy to execution.

• Own the brand’s organic presence across Instagram and TikTok.
• Create and edit static and video content using company assets, creator content, and product samples.
• Source creator-generated content and shape it into engaging organic posts.
• Do light video editing and adapt content for cross-platform use.
• Manage the posting cadence and the organic content calendar.

• Develop and execute a creative content strategy aligned with brand goals and trends.
• Monitor trends, especially US trends, and translate them into on-brand social content.
• Work with the affiliate/outreach role so creator content lines up with the social strategy.

Qualifications

• Proven experience both planning and executing organic social media strategy, not one or the other.
• Experience creating content specifically for Instagram and TikTok.
• Light video editing ability.
• Comfortable using AI tools, Canva or similar content tools.
• Creative and trend-savvy, with a strong visual eye.
• Strategic, but also hands-on and execution-oriented.
• Idea-driven, culturally aware, and proactive.
• Cultural fluency with a US audience, since the role reads and reacts to US trends.
• Availability to work EST hours is preferred.

Requirements

• $3,000+ USD per month.
• Full-time, 40 hours a week, as an international contractor.
• 100% remote work flexibility from anywhere.