[Hiring] Online Marketing Manager @NAIRON

Role Description

We are looking for an Online Marketing Manager (m/f/d) at 40–100% to be responsible for the execution and continuous development of our digital marketing activities. You will work closely with sales and product development teams and actively contribute to the growth of NAIRON.

• Online Marketing and Content:
  • Plan and execute online marketing campaigns
  • Build and grow social media channels, especially LinkedIn
  • Create and optimize content such as posts, blog articles, and case studies
  • Contribute to the development of content strategy and brand positioning
• Lead Generation and Performance:
  • Develop and implement lead generation strategies
  • Monitor and optimize campaign performance (KPIs, conversion rates)
  • Support paid campaigns such as LinkedIn Ads and Google Ads
• Marketing and Sales Automation:
  • Work with tools such as HubSpot or comparable platforms
  • Build and manage marketing funnels and automation workflows
  • Create and manage email campaigns and lead nurturing processes
• CRM and Sales Interface:
  • Develop, maintain, and optimize the CRM system
  • Collaborate closely with the sales team for lead qualification
  • Support the creation of sales enablement materials

Qualifications

• Degree or training in Marketing, Business Administration, Communications, or a comparable field
• Initial experience (Junior) or several years of experience (Manager) in online marketing, social media (especially LinkedIn), and content creation
• Experience with marketing automation and CRM tools such as HubSpot
• Strong understanding of customer journeys and sales funnels
• Analytical thinking and a data-driven approach
• Interest in AI, voice technology, and innovation
• German: business-fluent / native level
• English: very good written and spoken skills

Requirements

• Nice to have:
  • Experience in B2B marketing
  • Knowledge of performance marketing
  • Experience with tools such as Google Analytics or LinkedIn Campaign Manager

Benefits

• Flexible Work Setup: Work fully remotely or from a co-working space — whichever suits you best.
• Equipment Provided: Company laptop provided for all employees.
• Future Office Option: Possibility to work from a dedicated office space in the future as the team grows.
• Collaborative Environment: Join a small, agile team where your contributions have a direct impact.
• Growth Opportunities: We are a fast-growing, dynamic company with many opportunities and diverse tasks.