[Hiring] Omnichannel Performance Marketing Manager @Siemens Personaldienstleistungen

Role Description

We are looking for an Omnichannel Performance Marketing Manager (m/f/d) to join the team at Siemens AG remotely from Austria (Vienna). This role will be part of the Siemens AG team based in Erlangen, Germany.

• Omnichannel Strategy & Planning: Strategically plan performance marketing campaigns for reputation and demand generation across social media, media buying, programmatic advertising, and SEA, identifying the most effective channels and creating innovative distribution approaches.
• Team Coordination & Execution: Work closely with internal stakeholders and coordinate a team of channel experts and marketing managers to ensure strategy translates effectively across each channel's unique environment.
• Customer Journey & Performance: Oversee target group segmentation, user engagement, and content performance while enhancing user experience and ensuring a consistent customer journey across all campaign stages.
• Data Analysis & Optimization: Measure campaign effectiveness by defining and monitoring KPIs, analyzing and interpreting data in real time to inform decisions and continuously optimize campaigns toward your goals.
• Market Intelligence & Support: Conduct audience and market trend analyses, benchmark competition to stay ahead of the curve, and support regional channel experts in implementing campaigns across their respective markets.

Qualifications

• Education & Experience: Bachelor's degree in Marketing, Business Administration, or a related field, with several years of practical experience in paid digital media marketing.
• Technical Mastery: Proven expertise in managing paid media campaigns across PPC platforms (Paid Search, Programmatic/Display, Social Media), with hands-on knowledge of Google Ads, LinkedIn, Meta, and Reddit advertising and audience targeting techniques like A/B testing and keyword research.
• Platform Proficiency: Comfortable with web analytics, tracking, and media targeting tools (Sprinklr, AdServer, AMO, DV360) and use them confidently to analyze large datasets and uncover insights.
• Analytical & Detail-Oriented: Quick learner and goal-driven professional with a keen eye for detail – an analytical thinker who excels at working with numbers, statistics, and large datasets to identify opportunities and drive improvements.
• Collaborative & Proactive: Thrive in dynamic, international, interdisciplinary, and agile project teams with a proactive, inclusive attitude and strong interpersonal skills that enable you to build networks across diverse teams and geographies. Fluent in English; German is a plus.

Requirements

• Depending on the specific qualifications and professional experience, a gross monthly salary of at least EUR 3.890,- is envisaged (this in any case exceeds the minimum salary under the collective agreement).
• The final salary agreement will be reached in a personal meeting.

Benefits

• Flexible mix of working from home and in the office.
• Flat hierarchy and a transparent company structure.

How do I apply?

We are looking forward to receiving your online application!

Contact: Franz Kaplinger

Tel.: +43 664 88556290