Role Description
When developers ask ChatGPT, Perplexity or Google which voice, messaging, IoT or inference provider to use, the answer comes from sources off our own site: publications, listicles, newsletters, Reddit threads and X posts. Your job is to make sure Telnyx is in those sources, and that it's cited as the answer.
You'll own off-page AEO and SEO end to end on the AEO team: links, digital PR, guest content, AI citations, and our Reddit and X engagement program. This is an operator role. You do the work yourself, use AI agents and automation for the busywork, and get measured on what moves: citation share, referral traffic, and the signups and contact-sales leads it drives. You'll report to the Senior Director of AEO.
What youβll do
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Own off-page end to end. Run link building, digital PR, partnerships, guest contributions and brand mentions as one program that builds lasting authority for telnyx.com.
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Get Telnyx cited in AI answers.
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Make Telnyx the source ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews cite when developers ask how to build voice AI agents, run inference, or send email and SMS through an API.
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Let citation data pick the targets. Use AI citation tracking such as AI Clicks to find the publications, listicles, subreddits and creators AI models cite for our tracked prompts.
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Write and place your own pieces. Take a technical topic from idea to a published guest post, partner article or contributed piece on sites developers actually read.
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Run digital PR for a developer audience. Pitch Telnyx benchmarks, product launches and data into the publications, newsletters, podcasts and roundups developers rely on.
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Turn our work into linkable assets. Partner with Content and DevRel on original research, latency and cost benchmarks, and technical deep-dives that earn links and citations on their own.
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Run the vendor program with high standards. Manage our link vendors: set monthly targets and anchor plans, enforce quality bars on DR, traffic and relevance.
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Build systems, not spreadsheets. Set up documented, automated workflows for prospecting, outreach, follow-ups and reporting.
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Test what earns citations. Run structured experiments on content format and placement type across third-party sites.
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Report weekly and tie it to revenue. Track domains acquired, citation share for our tracked prompts, share of voice, AI referral traffic, and the signups and contact-sales leads those drive.
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Build and run our Reddit and X engagement program. Use our automated listening to catch high-value threads, questions and competitor mentions.
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Be the first responder when developers have problems. Acknowledge complaints or support problems about Telnyx on Reddit or X, route it to Support or the right product team, and follow up publicly once it's fixed.
Qualifications
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3 to 5+ years in off-page SEO, digital PR or link building, ideally at a developer tool, API, cloud or PLG SaaS company.
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A real off-page operator. You've personally built links, landed placements and run digital PR campaigns.
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Hands-on with AI citations. You already track which sources ChatGPT, Perplexity, Claude and AI Overviews cite.
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Fluent with developer audiences. You know which publications, newsletters, subreddits, X accounts and dev communities actually matter to engineers.
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Outreach that gets replies. You write personal pitches, not templates, and build real relationships with editors.
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A natural on Reddit and X. You know the norms of each community and can tell a high-value thread from noise quickly.
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A strong technical writer. You can turn a technical topic into a guest post that's ready to publish.
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Comfortable owning it solo. There's no agency safety net and no outreach team under you.
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You use AI agents for busywork. You've built automated workflows for prospecting, listening, follow-ups or reporting.
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Data literate. You can work with backlink data in Ahrefs or Semrush, citation data from AI visibility tools, and Search Console.
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Good judgment on link quality. You hold placements to a firm bar on relevance, traffic and authority.
Bonus points for
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Telecom, CPaaS, networking or AI infrastructure experience.
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A track record on Reddit or Hacker News.
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You've built your own listening or outreach automation.
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Hands-on with AI visibility tools such as AI Clicks, Profound or Peec.
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Original research or data journalism that earned coverage or links on its own.
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Contacts at developer publications, newsletters or podcasts.
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Some coding ability, like Python or SQL.
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Experience with review and comparison sites such as G2, Capterra.
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Knowing basic technical SEO like canonicals, redirects and indexing.
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Startup or first-hire experience, where you built a function from scratch.