[Hiring] Meta Ads Expert @Creatr

Role Description

This is the highest-paid role in our new marketing department structure, and for good reason. You will be responsible for managing $250,000+ USD per month in Meta advertising spend across 15 creator accounts. This budget is expected to grow as you prove profitability.

You will inherit an existing account with campaigns that have historically performed well but are now facing creative exhaustion, particularly following Meta’s Andromeda algorithm update where the creative defines the audience. Your first job is to audit the entire account, diagnose every issue, restructure what needs restructuring, and build a systematic approach to creative testing and campaign scaling that prevents this from happening again.

This is both a strategic and hands-on role. You build the architecture AND you optimise the individual ads. You think big-picture about audience strategy AND you get in the weeds on cost-per-click at the ad set level.

What You Will Own

• Full Meta Ads Account Ownership
  • Own and manage the entire Meta Ads account across all 15 creator accounts - campaign structure, ad sets, creatives, budgets, and bidding strategies
  • Manage a monthly ad spend of $250,000+ USD with full accountability for ROAS and profitability
  • Build and maintain a clean, scalable campaign architecture with clear naming conventions, objective alignment, and budget allocation logic
  • Make day-to-day decisions on budget allocation, campaign pausing/scaling, and bid adjustments without needing approval for routine optimisations
• Creative Strategy & Testing
  • Build and own a systematic creative testing framework - you must continuously find new winning creatives before existing ones fatigue
  • Understand that in the post-Andromeda Meta environment, the creative IS the targeting. Your creative strategy is your audience strategy.
  • Collaborate closely with the Content Manager (Emman) to brief, request, and iterate on ad creatives - you define what’s needed, they produce it
  • Identify creative exhaustion early using performance signals (rising CPM, declining CTR, increasing CPA) and rotate or replace before performance degrades
  • Test across formats: static images, video, carousel, collection ads - determine what works best for each creator and audience segment
• Audience Strategy & Scaling
  • Develop and refine audience targeting strategies for each of the 15 creator accounts, recognising that different creators appeal to different demographics
  • Build scaling rules: clear criteria for when to increase spend (what ROAS threshold, what volume threshold, what stability period) and when to cut
  • Manage the tension between scale and efficiency - know when to push for volume and when to tighten for profitability
  • Explore and test new audience approaches: lookalikes, broad targeting, interest stacking, Advantage+ campaigns, and any new Meta features as they roll out
• Reporting & Accountability
  • Produce weekly performance reports covering: spend, revenue, ROAS, CPA, CPM, CTR, and conversion rates broken down by creator account and campaign
  • Provide clear, plain-English analysis of what is working, what is not, and what you are doing about it
  • Flag any budget concerns, platform policy changes, or account health issues immediately - do not wait for a weekly report
  • Work with the Data Expert to ensure Meta ads performance data feeds accurately into the business-wide reporting infrastructure
• Compliance & Account Health
  • Navigate Meta’s advertising policies in the adult/creator economy space - understand what is and is not permitted, and how to operate within the boundaries without risking account bans
  • Manage ad account health proactively: monitor rejection rates, policy warnings, and account standing
  • Have contingency plans for account issues - if an account gets restricted or banned, you should know the recovery process and have backup structures in place

Experience & Skills

• Minimum 5 years of hands-on Meta advertising experience, with at least 2 years managing monthly budgets of $100,000+ USD
• Proven, demonstrable track record of scaling campaigns profitably - you must be able to show results, not just talk about them
• Deep understanding of Meta’s current algorithm, including the Andromeda update and how creative-driven targeting works
• Expert knowledge of campaign objectives, bidding strategies, attribution models, and conversion optimisation
• Experience with creative testing at scale: structured A/B testing, iterative creative development, fatigue detection and rotation
• Strong understanding of the full conversion funnel: from ad impression through to subscriber acquisition and monetisation
• Experience in the adult content or creator economy space is a plus but not required - high-spend Meta expertise from any industry is acceptable. We will train you on the niche specifics.

Tools & Platforms You Must Be Proficient In

• Meta Ads Manager / Business Suite: This is your primary workspace. You must be an expert - not competent, not familiar, an expert.
• Meta Business Manager: Account structure, permissions, asset management, and troubleshooting at the business level.
• Google Sheets / Excel: For supplementary reporting and budget tracking. Must be proficient with spreadsheets.
• Telegram & Discord: Day-to-day team communication.

Personality & Working Style

• Strategic thinker AND hands-on executor: You can design a campaign architecture for 15 accounts AND optimise individual ad sets based on yesterday’s performance data.
• Obsessive about performance: You are the kind of person who checks ad performance first thing in the morning.
• Data-driven decision maker: You make decisions based on numbers, not gut feelings.
• Clear communicator: You explain complex ad strategy in plain language.
• Proactive problem solver: When something breaks or underperforms, you don’t wait to be asked about it.
• High sense of urgency: You treat the ad budget as if it were your own money.

What Success Looks Like in 30 Days

• Week 1 - Full Audit & Diagnosis: You have audited the entire Meta ads account and documented every campaign, ad set, and creative.
• Week 2 - Restructure & Rebuild: You have implemented the restructured campaign architecture and a creative testing framework is live and producing results.
• Weeks 3-4 - Improved Performance: ROAS has measurably improved compared to pre-restructure performance.