[Hiring] Media Buying Team Lead @Boosta

Role Description

We are currently looking for a Media Buying Team Lead (Meta Ads) to join Inspirio , a project focused on the fast launch, development, and scaling of mobile applications.

• Develop and execute the Meta Ads acquisition strategy for mobile apps and web landing pages.
• Own Meta Ads budget planning and forecasting, including quarter/monthly spend, revenue, and profitability targets.
• Own traffic volume, profitability, and overall performance of the Meta Ads channel.
• Plan, launch, optimize, and scale advertising campaigns.
• Set up and maintain tracking, attribution, and data flow between Meta, apps, web landing pages, and affiliate platforms.
• Analyze campaign performance, identify growth opportunities, and turn insights into actionable hypotheses and tests.
• Develop and optimize acquisition funnels to improve conversion rates and unit economics.
• Build and operationalize a scalable creative marketing process, establishing a consistent flow of creative production, testing, analysis, iteration, and scaling of winning concepts in collaboration with the Design team.
• Build and develop the Meta Ads team, including hiring, onboarding, mentoring, and performance management.
• Establish efficient processes, workflows, and performance standards for the media buying function.
• Collaborate with ASO, Developers, Design, and Affiliate teams to drive overall acquisition performance.
• Stay up to date with Meta Ads platform changes, policies, and industry trends, and adapt the acquisition strategy accordingly.

Qualifications

• 4+ years of hands-on Meta Ads experience, including 1+ year in a senior/leadership role.
• Experience building and managing a media buying team from scratch, including processes, performance standards, and team development.
• Experience with budget allocation across GEOs, products, campaigns, and acquisition funnels based on performance and business priorities.
• Experience with acquisition across iOS and Android apps and web landing pages.
• Proven track record of scaling ad budgets while maintaining target profitability.
• Strong expertise in Meta Ads campaign setup, optimization, testing, and scaling.
• Solid understanding of tracking, attribution, and managing Meta Business infrastructure, including Meta Pixel, CAPI, events, postbacks, third-party integrations, multiple ad accounts, pixels/datasets, domains, and account health.
• Experience with full-funnel performance analysis across ads, landing pages, apps, and partner conversions.
• Proficiency in creative strategy and performance-driven creative testing, including creative testing frameworks, hypothesis development, angles, hooks, UGC, static and video formats, creative fatigue, winner iteration, testing velocity, and creative analytics.
• Strong analytical thinking, ownership, and commercial mindset.

Requirements

• Experience working with challenging verticals - FinTech, affiliate, or lead generation.
• Experience with other paid acquisition channels - Google Ads, TikTok Ads, native advertising.

What to expect in our hiring process

• Step 1. Pre-screen.
• Step 2. Interview.
• Step 3. Technical interview.
• Step 4. Test assignment.
• Step 5. Final interview.
• Step 6. Reference check.
• Step 7. Job Offer.

Benefits

• A fast-paced, dynamic environment with daily challenges and opportunities for professional growth.
• Strong manager support and trust — no micromanagement.
• Learning & development: compensation for external courses, conferences, corporate library, mentorship (especially for juniors and career switchers), and many other opportunities.
• Remote work and flexible schedule — plan your day independently while considering team interaction hours.
• Option to work from the Kyiv office, Lviv, or Warsaw coworking.
• 28 working days of paid vacation per year, up to 30 sick leave days with medical confirmation, plus all public holidays observed.
• Medical insurance and compensation for sessions with a psychologist.
• Ukrainian Victory Support program and other important social initiatives.
• We celebrate important moments together — we give gifts for special occasions in your life and career.
• Quarterly team buildings (online or offline).

Company Description

Inspirio is a team operating at the fast pace of the mobile products market. We thrive on dynamics, launching new solutions, testing hypotheses, and seeing real results.