[Hiring] Media Buyer @Peak 21

Role Description

We're looking for a Media Buyer to join one of our portfolio brands: a beloved D2C baby essentials brand with strong recognition across the US and Europe, currently doing $24M in revenue last year (roughly 50% Shopify/DTC, balance wholesale + Amazon) and growing fast.

The Opportunity: $24M → $75M in 4 Years

• This is not a maintenance role. We want to double the Shopify channel year-over-year while driving the overall business to $75M revenue by Year 4.
• We're scaling paid channels aggressively (Meta, Google, TikTok) and we need someone who can move fast, thinks in systems, and knows what it takes to spend efficiently at scale for a D2C brand.
• Paid media is the engine of this brand's DTC growth.
• You'll have real ownership over a meaningful paid budget, work directly with a creative team producing scroll-stopping content, and be a core part of the growth engine driving us from $24M to $75M.
• The person who owns it well will naturally grow into owning more: strategy, creative direction, offers, the funnel end-to-end.

Why This Role Stands Out

• Real budget, real decisions, real stakes — You're not executing someone else's strategy. You'll have meaningful spend to manage, the latitude to test, and the trust to make calls.
• Direct access to operators who know how to scale — You'll work closely with Peak 21's founders and have access to mentorship from people who have built D2C brands at scale.
• Front-row seat to the full growth playbook — You'll be the driver behind paid strategy, creative concepting, offer construction, and landing page optimisation — and see how it all connects.
• 7-figure upside + guaranteed next chapter — High performance here can lead to serious personal financial outcomes.

If you're a media buyer who wants to go beyond the ads manager and understand how category-defining D2C brands are actually built, this is for you.

What You'll Do

• Be the PPC master — own, execute and scale paid media campaigns across Meta, Google, TikTok, and emerging channels profitably from launch through optimisation.
• Be the creative strategist savant — lead concepting, briefing, and iteration on thumb-stopping ads and variations.
• Run structured experimentation: creative tests, offer tests, audience tests, landing page tests — and double down on what works.
• Own the numbers: ROAS, CAC, LTV, conversion rate, AOV, contribution margin. You turn data into clear stories and decisions.
• Collaborate cross-functionally with ops, creative production, email/SMS, and wholesale teams while maintaining full ownership of paid media performance.
• Stay sharp on platform changes, algorithm shifts, and emerging trends — and bring those learnings to the team proactively.

Qualifications

• 3+ years of paid, hands-on experience in growth/performance marketing or e-commerce for D2C brands.
• AI native - you use AI as a daily force multiplier.
• You are a doer not a delegator.
• A creative strategist + PPC master.
• You love the game: the strategy, the creativity, the data, the psychology, the wins, and the lessons from the losses.
• Obsessed with profitable growth and the full customer journey.
• Low ego, high output, proactive, and comfortable with ambiguity and ownership.
• Excellent at articulating ideas, learnings, and results — both in writing and verbally.

Requirements

• This role is fully remote. You'll collaborate cross-timezones, so some flexibility to overlap with those hours is appreciated.

Bonus Points (not required)

• Experience scaling a brand through the $5M–$30M+ range.
• Shopify and Klaviyo experience.
• Familiarity with the parent/baby category.
• You've run your own paid campaigns for a side project or personal brand.

We take applications seriously and read everything. Generic applications get ignored. If you have a portfolio, ad examples, landing pages you’ve built, or case studies — please share links or attachments. We want to see your work.

We’re looking for people who love the game and can think and communicate at a high level. Show us how you think.

This is a rare seat at the table. If you’re the operator who wants to help build something meaningful, get world-class mentorship, make real money, and set yourself up for your own future success — we want to hear from you.