Role Description
We're looking for a Senior Meta Media Buyer to join a growing digital marketing agency focused on helping e-commerce brands scale through customer-first media and creative strategies. If you're hands-on with Meta Ads, comfortable managing significant budgets, and know how to connect creative performance with real business results, keep reading!
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Independently manage and optimize Facebook and Instagram campaigns for multiple e-commerce clients.
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Develop paid media strategies, manage budgets, and make daily decisions to drive profitable growth.
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Analyze performance beyond Ads Manager metrics, considering MER, contribution margin, post-click behavior, and overall business performance.
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Work closely with creative teams to develop new angles, briefs, and testing strategies based on campaign performance.
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Monitor creative performance and continuously test and iterate to improve efficiency and ROAS.
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Build custom reports and translate data into actionable recommendations for clients and internal teams.
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Identify market trends and customer behaviors to inform future campaigns and growth opportunities.
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Communicate performance insights and recommendations clearly across multiple client accounts.
Qualifications
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4+ years of consistent hands-on experience running Meta Ads campaigns.
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Strong experience with Facebook & Instagram advertising.
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Proven experience working with e-commerce brands.
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Experience managing Β£30K+ monthly ad spend, with the ability to work comfortably with larger budgets.
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Strong understanding of paid media strategy, campaign structure, optimization, and scaling.
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Strong analytical skills, with the ability to interpret data and turn insights into actionable decisions.
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Understanding of broader business performance metrics such as MER, contribution margin, ROAS, and post-click performance.
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Strong understanding of the relationship between creative strategy and paid media performance.
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Excellent organizational and communication skills, with the ability to manage multiple accounts and priorities.
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Ability to work independently and take ownership of client accounts.
Requirements
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Experience working with TikTok Ads.
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Strong understanding of Meta's Andromeda algorithm and its increased reliance on creative signals.
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Experience briefing creative teams and developing performance-driven creative testing strategies.
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Experience working within a digital marketing agency.
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Experience managing Β£50K+ monthly Meta budgets.
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Broader experience across paid social or multi-channel performance marketing.
Benefits
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Salary in USD.
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25 days of PTOs.
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Flexible working hours.
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Great opportunities for career growth.
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Opportunity to work with a growing team of digital marketing professionals.