[Hiring] Media Buyer @Growe Talents

Role Description

Perfect for those who aim to:

• Plan, launch, and manage ad campaigns on Facebook, TikTok, and Google UAC targeting relevant iGaming audiences;
• Optimize campaign performance across all platforms to maximize ROMI and player acquisition;
• Analyze campaign data, generate performance reports, and identify improvement areas across Facebook, TikTok, and Google UAC;
• Collaborate with creative and content teams to develop effective ad assets tailored to each platform's format and audience;
• Stay updated on Facebook, TikTok, and Google Ads policies and platform updates, especially those affecting iGaming;
• Conduct A/B testing (creatives, audiences, bidding strategies) to improve ad performance and user engagement;
• Manage and scale UAC campaigns, including creative asset feeds and audience signals for Google's automated bidding;
• Monitor competitors and market trends across paid social and Google to identify new opportunities.

Qualifications

• Proven experience (2+ years) managing ad campaigns on Facebook, TikTok, and/or Google UAC, preferably across LATAM markets;
• Strong understanding of Facebook Ads Manager, TikTok Ads Manager, Google Ads/UAC, Pixel, and conversion tracking;
• Experience with acquisition tools — Keitaro, Voluum, WebView Apps, iOS Apps, Cloak Flow, PWA Apps, AdHearts, AppsFlyer, etc;
• Understanding of basic marketing metrics (CPA, CPM, CPC, CTR, ROMI, etc.);
• Experience working with budgets from $50,000+ per month, with demonstrated ability to scale campaigns while maintaining profitable CPAs.

Requirements

• Analytical & Data-Driven mindset: enjoys diving into numbers, spotting trends, and making performance-based decisions;
• Detail-Oriented: carefully monitors campaign metrics, budgets, and compliance to avoid costly mistakes;
• Proactive & Results-Oriented: takes initiative, owns performance, and is constantly looking for ways to improve ROMI;
• Strong Communication & Collaboration Skills: able to clearly communicate ideas, strategies, and results within the team, works well with cross-functional teams (creative, product, CRM, compliance) to hit shared goals.

Benefits

• Health & Wellness Focus;
• Global Medical Coverage;
• Growth Opportunities;
• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
• Performance-Driven Rewards;
• Dynamic Work Environment.