[Hiring] Media Buyer @Taktical Digital

Role Description

Taktical’s Media Buyers play a vital role in our digital marketing efforts. This position is responsible for the strategic procurement of advertising space to achieve optimal results for our clients.

• Collaborate with the Account Manager, clients, and creative teams to understand client goals and target audiences.
• Develop comprehensive media plans that align with client objectives and budgets.
• Utilize market research and data to inform media buying decisions.
• Execute media buys across various online channels, including social media, display advertising, and search engine marketing.
• Cultivate and maintain relationships with digital media vendors to stay informed about advertising opportunities.
• Manage client budgets for digital media buying, ensuring the efficient allocation and tracking of expenses.
• Provide clients with budget updates and recommend adjustments as needed.
• Oversee the implementation and execution of digital media campaigns, including ad placement and scheduling.
• Ensure campaigns are delivered on time and within specified parameters.
• Continuously monitor campaign performance and adjust strategies for optimization.
• Analyze the effectiveness of digital media campaigns using key metrics and data analytics.
• Prepare and deliver regular reports to clients, offering actionable insights and recommendations for campaign enhancement.
• Identify trends and areas for improvement in digital media buying strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (or equivalent work experience).
• Proven experience in digital marketing and paid media, with a focus on Media Buying.
• Deep understanding of digital advertising platforms (Google Ads, Facebook Ads, TikTok Ads, etc.).
• Professional client service and communication skills.
• Proficiency in data analysis and reporting.
• Ability to work collaboratively in a team environment.
• Strong organizational skills and attention to detail.
• Experience with client retention and growth strategies is a plus.