[Hiring] Measurement Strategy Manager @RTB House

Role Description

In this role on the Global Product Commercialization (GPC) team, you will own how RTB House proves its value. This person is our in-house expert on measuring performance media — every method a client might use to judge us, every third party that runs those tests, and how we earn a better result when the measurement is on the table.

• Map how clients measure our value
• Develop a comprehensive understanding of how clients evaluate the value and effectiveness of RTB House marketing across product lines, including:
  • Retargeting (RTG)
  • Quality Traffic
  • Performance Video
  • Co-op
  • New products as they launch
• Establish a clear internal framework for what success looks like for clients across different products and measurement approaches.
• Build the measurement taxonomy
  • Define and maintain a comprehensive taxonomy of measurement methodologies, including:
    • Attribution
    • Geo-split (market-level) testing
    • User-split A/B incrementality testing
    • MMM (media mix modeling)
    • MTA (multi-touch attribution)
    • Emerging approaches
  • Maintain a current view of the measurement landscape and the companies operating within each category.
• Own third-party measurement intelligence
  • Develop deep expertise in the third-party measurement ecosystem, including incrementality, MMM, and attribution providers used by clients to evaluate performance.
  • Build a strong understanding of key vendors, including their methodologies, data inputs, strengths, limitations, and evolving market position.
  • Monitor and develop relationships with relevant measurement partners, identifying opportunities to strengthen collaboration and improve outcomes.
• Build the standard for performing under measurement
  • Develop standards and playbooks for how RTB House prepares for and performs in measurement tests, and enable commercial teams to apply these best practices effectively.
  • Provide direct support on high-impact or strategically significant measurement initiatives, while building scalable processes that enable teams to manage tests independently.
  • Turn learnings from individual measurement engagements into repeatable frameworks and best practices that can be adopted across the organization.
• Develop and pilot new measurement and identity approaches
  • Partner cross-functionally to develop and pilot new approaches to measurement, leveraging emerging data sources and identity solutions in alignment with GPC’s data and identity strategy.
  • Design and manage measurement pilots, establish clear success criteria, and evaluate results objectively to inform future strategy.
• Strengthen our measurement narrative
  • Translate measurement insights into GPC’s positioning and messaging, strengthening how RTB House communicates its ability to demonstrate client value.
  • Partner with the positioning team to translate measurement expertise and credibility into compelling, market-facing narratives.
• Train and enable commercial teams
  • Develop and deliver measurement training for commercially-facing teams, including Sales, Account Management, Technical Account Management, and Client Partners across markets.
  • Translate the measurement landscape, taxonomy, and best practices into practical resources that teams can apply in client conversations.
  • Continuously evolve training and enablement as measurement methodologies, vendors, and RTB House products develop, ensuring consistent knowledge and best practices across regions.

Qualifications

• You’ve bought performance marketing and worked directly within these measurement systems.
• Hands-on experience with:
  • Vendor-run incrementality studies, including geo- and user-split testing
  • Vendor UIs and self-serve measurement platforms
  • Google Analytics and Adobe Analytics
  • In-house analytics team scoring
  • MMM (media mix modeling) and MTA (multi-touch attribution)
  • Third-party measurement companies
• Experience defending media budgets using these tools, understanding reliability and potential biases.

Requirements

• 5+ years of experience buying or overseeing performance media at a brand, agency, or platform, with direct accountability for measured outcomes.
• Bachelor’s degree or higher from an accredited college or university.
• Deep, hands-on fluency across the measurement methods outlined above.
• Strong communication skills, with the ability to explain a methodology’s mechanics and potential biases to various audiences.
• Structured, self-directed operator comfortable owning an ambiguous, cross-functional mandate within a small team.

Benefits

• Permanent remote work, in-office, or a hybrid combination of both.
• Direct impact on the success of the company.
• Prioritization of growth and career path with comprehensive training and a stipend for external courses.
• Extensive benefits package including 100% coverage of medical insurance premium, matching 401K plan, vacation days, sick days, office stipend, phone or internet stipend, baby cash, and stipend for external training.
• Performance bonus eligibility.
• In-person and virtual events including coffee socials, happy hours, and off-site summits.