[Hiring] Global Media Strategy Manager @Lenovo

Role Description

Global Media Strategy Manager – B2B

• This is a remote position
• Team: Global Media COE (Center of Excellence)
• Lenovo is looking to add talent to our growing Global Media COE, a team of highly driven, innovative thinkers who are setting the standard for how media drives brand and business performance.
• We’re building a team that challenges the status quo, dives into complexity and wields the power of insight and media to change perceptions.
• If you're energized by the opportunity to shape Lenovo’s most visible and strategically critical campaigns, read on!

The Global Strategy Manager is a sophisticated and well-rounded strategist, analyst and thought leader with significant full journey, account-based marketing experience who will lead the development of next-generation, insight-led B2B global media frameworks making use of all major paid media channels—including video, social, OOH, audio, and emerging formats.

• These frameworks will empower our local markets to connect with B2B audiences, ranging from small businesses to global enterprises, with a focus on IT Decision-Makers.
• This role is instrumental in defining how Lenovo shows up in markets, working closely with agency partners, publishers, analysts and regional media teams to ensure every campaign strikes the right balance of global uniformity and local resonance to drive impact.
• Oh! And if you happen to be an F1 or FIFA fan, that is a bonus for our Media COE and for you!

Qualifications

• Bachelor’s or Master’s degree in Marketing, Advertising, Communications or a related field
• 8+ years in digital media strategy, planning and buying
• Experience with B2B campaign strategies, KPIs and performance modeling

Requirements

• Expertise in account-based marketing, with 6sense or a similar platform
• Understanding of how B2B media and ABM platforms connect with the marketing ecosystem, including CRM, marketing automation platforms (MAP), CDPs, etc.
• Knowledge of global media platforms and B2B data providers
• Prior employment with a very large matrixed organization, engaging with marketing, tech, operations, agencies and regional teams is a plus
• Past support for platform adoption, training and enablement is also a plus
• Media research & planning: e.g., GWI, IPSOS, Nielsen, Kantar
• Media buying platforms: e.g., Google Ads, LinkedIn, Meta, The Trade Desk
• ABM & B2B data: e.g., 6sense, Bombora, Foundry, D&B, Madison Logic, Spiceworks
• MarTech & AdTech: e.g., ad serving, CRM, MAP, CDPs and audience activation tech
• Strategic thinker with business acumen and creative vision
• Strong communication, presentation, and stakeholder management skills
• Detail-oriented with excellent multitasking and project management
• Enthusiastic about experimentation and innovation

Benefits

• The anticipated annual compensation range for this position is 110,600–169,510 USD.
• Final compensation will be based on relevant experience, skills, and business considerations.
• Individuals may also be considered for bonuses and/or commissions.
• Lenovo’s various benefits can be found at www.lenovobenefits.com.