[Hiring] Martech Lead @Viktor

Role Description

You run Viktor's marketing machine. You pick, connect and pay for the tools we buy, and build the ones we can't buy on Viktor itself. Think product manager for the marketing org, who builds the product.

Marketing can't keep pace with our growth by adding people. Every team needs tools that let one person do the work of three, and today nobody owns that. You're hands-on, with no team at the start, and report to Kieran Flanagan, our CMO.

What You'll Actually Do

• Sit with the program leads (partnerships, paid, organic, brand, lifecycle, PMM and more), find the manual work, and automate it.
• Own the marketing stack (Viktor, PostHog, Clay, Hex, the ad platforms) and decide what we keep, cut, replace or build.
• Build apps, agents and scheduled workflows on Viktor, documented and simple enough for someone else to pick up.
• Keep data joined up from marketing activity to signups, with Data Science owning attribution.

How You'll Know It's Working

• By day 90: A partner OS for all our partner programs is in daily use and documented for someone else to run.
• Every marketing tool and automation is mapped with owner, cost, usage and overlap.
• At least one tool or set of automations is cut, with the saving shown.
• Two more tools, built for two other teams, are used weekly.
• Next quarter's builds are ranked by impact and agreed.

Qualifications

• You've shipped tools or agents with AI (Claude Code, Cursor, Viktor, Lovable or similar) that people used for months, and you fix them when they break. No engineering degree needed.
• You've owned a modern marketing stack for 3+ years at a fast-moving company. You know how pipeline gets made and can defend your buy-vs-build calls.
• You've built something nobody asked for, as a founder, on a side project or at an early startup.
• You ship good enough today, and know when a script beats an agent and when a $50 tool beats a build.
• You can turn a messy ask from a marketing leader into something the team uses every week.

Requirements

• Probably Not a Fit If:
• You configure tools but don't build, or you manage builders and no longer build yourself.
• You're an engineer who doesn't know how marketing makes pipeline, or your stack experience is outbound and enrichment only.
• You add tools and model calls without checking usage, cost or value.
• Even Better If:
• You've built on Viktor, or with agents, scheduled workflows and MCP.
• You're hands-on with PostHog, Clay, Hex, a data warehouse, SQL and APIs.
• You've worked at a B2B SaaS or AI company, or built systems for partnerships or creator marketing.

Benefits

• Top-of-the-market salary and the kind of ownership that only exists at this stage.
• The best work happens when you're in the room. Munich, New York, Dublin, and Warsaw. Remote for some roles.

Company Description

We're one of the fastest-growing companies in the world. The product works. The market is pulling.

This is a rare window: everyone here owns something real. Not a task. A surface of the company that customers depend on.

That doesn't last forever. Right now, it's still true.