[Hiring] MarTech Adoption Lead @Blue Acorn iCi

Position Summary

The MarTech Adoption Lead – Adobe Experience Platform (CMO Advisory) is a senior consulting role responsible for helping CMOs realize measurable business value from their Adobe MarTech investments. Acting as a trusted advisor, this role engages deeply with marketing leaders and end users to identify adoption barriers, unlock high-value use cases, and translate insights into prioritized roadmaps across Adobe Experience Platform (AEP), Real-Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).

This role bridges strategy and execution—thinking like a marketer, operating like a product leader, and partnering with Adobe, client product teams, and engineering to ensure capabilities ship, land, and scale across markets and channels.

Key Responsibilities

CMO Advisory & Client Engagement

• Serve as a trusted MarTech advisor to CMOs and senior marketing leaders across multiple client engagements.
• Lead executive discovery sessions to align business goals with AEP-powered use cases and value hypotheses.
• Translate client objectives into C-suite-ready roadmaps, investment cases, and sequencing recommendations.

User & SME Discovery (Adobe-Focused)

• Conduct structured interviews, ride-alongs, and workflow reviews with marketers, analysts, and channel teams using Adobe tools.
• Identify friction points across identity, data ingestion, profile enablement, segmentation, journey orchestration, and activation.
• Synthesize insights into problem statements and requirements aligned to AEP, RTCDP, AJO, and CJA capabilities.

Adoption Strategy & Enablement

• Design and execute adoption strategies at the use-case level (audiences, journeys, channels, personalization, experimentation).
• Stand up champions programs, training, enablement materials, and change-management communications.
• Define and track adoption KPIs including activation, feature usage, time-to-value, and campaign velocity.

Product & Platform Partnership

• Translate real-world user inputs into actionable backlog items, user stories, and acceptance criteria for Adobe implementations.
• Partner with client Product Owners, Engineering teams, and Adobe SMEs to co-own sprint goals and delivery outcomes.
• Ensure Adobe features and enhancements are implemented with measurable business impact, not just technical completion.

Marketing Impact, Analytics & Experimentation

• Build hypotheses and experimentation roadmaps using Adobe Journey Optimizer and downstream channel tools.
• Quantify uplift across conversion, engagement, retention, LTV, and cost-to-serve using Customer Journey Analytics.
• Institutionalize attribution, incrementality testing, and MMM/MTA practices across client organizations.

Executive Reporting & Value Realization

• Develop concise executive dashboards and narratives that communicate adoption health, value realized, risks, and next bets.
• Support CMO and ELT decision-making on funding, resourcing, and platform maturity evolution.
• Demonstrate ROI from Adobe investments across short-term wins and long-term transformation initiatives.

Operating Model & Governance

• Establish adoption governance models, OKRs, and scorecards across regions and business units.
• Lead weekly, monthly, and quarterly client cadences to review progress, unblock issues, and scale best practices.
• Drive repeatable consulting playbooks that can be scaled across clients and industries.

Required Qualifications

• 8+ years of experience in MarTech, Digital Marketing, Product Management, or Marketing Operations, with a strong consulting background.
• Proven expertise in the Adobe Experience Platform ecosystem, including:
  • Adobe Experience Platform (schemas, datasets, identities, profiles)
  • Real-Time CDP
  • Adobe Journey Optimizer
  • Customer Journey Analytics
• Demonstrated success driving adoption and value realization, not just platform implementation.
• Strong ability to translate marketer workflows and pain points into structured product and executive requirements.
• Experience working with Agile delivery teams and enterprise clients.
• Excellent executive presence, storytelling, and stakeholder management skills.

Preferred Qualifications

• Adobe certifications (AEP, RTCDP, AJO, CJA).
• Prior experience at a digital consulting firm, systems integrator, or Adobe partner.
• Experience supporting global, multi-market enterprise clients.
• Strong understanding of identity resolution, personalization, experimentation, and marketing measurement

About Blue Acorn iCi

Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.

Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us.

Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.

Why Join Us?

Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital.

Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we’re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves.

If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.

Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!

Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.

Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice.

Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: careers@blueacornici.com.

California applicants: Please click here for CCPA disclosures.

Experience Requirements

Experienced