[Hiring] Marketo Specialist @Nortal

Role Description

As a Marketo Specialist, you will be responsible for the end-to-end execution of Marketo campaigns, including:

• List uploads
• Program setup
• Asset creation
• QA
• Deployment
• Reporting

You will ensure SLA compliance, data accuracy, and proper synchronization with SFDC across multiple marketing channels (events, webinars, email, and digital programs).

What you’ll do:

• Manage full ticket lifecycle from assignment to completion, ensuring SLA adherence (48h–5 business days depending on request type).
• Maintain real-time tracking and stakeholder communication via Monday.com.
• Perform data preparation and hygiene (formatting, validation, removal of inconsistencies, and required field reconciliation).
• Build and execute Marketo programs by cloning templates, configuring tokens, and setting up smart campaigns.
• Create and configure assets (emails, landing pages, forms) and campaign logic (flows, triggers, wait steps, data updates).
• Execute audience segmentation using Smart Lists and suppression rules.
• Perform QA on all assets and configurations, including Marketo–SFDC synchronization validation.
• Troubleshoot discrepancies between Marketo and SFDC campaign data.
• Launch campaigns and generate performance reports (deliverability, opens, clicks).
• Ensure post-processing compliance, including PII cleanup.
• Support special projects and lead management processes (including catchall bucket handling and campaign creation).

Qualifications

• 4–5+ years of hands-on experience with Adobe Marketo Engage, managing end-to-end marketing campaign execution.
• 3+ years of experience building and managing Marketo programs, Smart Campaigns, Smart Lists, tokens, triggers, flows, and automation workflows.
• 3+ years of experience with Marketo–Salesforce (SFDC) integration, campaign synchronization, data validation, and troubleshooting.
• 3+ years of experience in marketing data management, including list uploads, data cleansing, segmentation, suppression rules, and database hygiene.
• 2+ years of experience executing multichannel campaigns in Marketo, including email marketing, webinars, events, landing pages, and forms.
• 2+ years of experience performing campaign QA, testing automation workflows, validating assets, and ensuring accurate campaign deployment.
• 2+ years of experience in Marketing Operations, managing multiple campaign requests, ticket workflows, stakeholder communication, and SLA-driven deadlines.

Benefits

• Competitive USD salary.
• 100% remote work: Work from anywhere while connecting with teammates at coworking spaces across LATAM.
• Paid off & national holidays: Take the time you need according to your country’s regulations while receiving your full salary.
• Sick leave: Focus on your health without stress. Take the necessary time to recover and feel better.
• Annual credit: Spend it on the perks you love to enhance your work-life balance.
• Team-building activities: Join us for coffee breaks, tech talks, and after-work gatherings to bond with your Nortal family.
• Birthday off: Enjoy an extra day off during your birthday week to celebrate in style with friends and family.

Company Description

For over 25 years, we’ve been shaping digital transformation, delivering complex solutions for global enterprises and public sector organizations. Today, we are at the forefront of an AI-driven transformation era, helping organizations turn data into real business value. By combining deep domain expertise with data and AI, we design solutions that create immediate impact while scaling for the future.

We believe complexity doesn’t have to mean complicated, and that the best solutions are those that work in the real world, not just on paper. That’s why our clients trust us with their most ambitious, business-critical initiatives.