[Hiring] Marketing, Website & Creative Growth Manager @Legends EOR

Role Description

The Marketing, Website & Creative Growth Manager will lead marketing activity across the business and drive growth across both B2B and B2C audiences. The role covers:

• Marketing campaigns
• Social media
• Partnerships
• Website and e-commerce marketing
• Customer marketing
• Brand and product launches
• The Rewards Programme and Steak Club
• Identifying new opportunities to grow the wider business

This is a proactive role focused on identifying opportunities, developing ideas, and taking ownership from concept through execution to results.

Qualifications

• Experience in a marketing role within a similar industry, including Consumer Goods, Food & Beverage, Hospitality, Consumer Lifestyle Brands or Food.
• Experience working within a more intimate company or brand environment.
• Strong understanding of B2B and B2C marketing.
• Proven ability to generate creative ideas and turn them into successful campaigns.
• Strong understanding of social media and content marketing.
• Experience managing social media channels and developing content strategies.
• Experience planning and delivering campaigns from concept through execution.
• Experience with email marketing and CRM.
• Understanding of website management, e-commerce and customer journeys.
• Good understanding of digital marketing, SEO and customer acquisition.
• Strong commercial awareness and understanding of how marketing drives sales.
• Strong written communication and copywriting skills.
• Comfortable using data and analytics to measure performance.
• Ability to manage multiple campaigns and projects simultaneously.
• Highly creative, innovative and ideas-led.
• Proactive and commercially minded.
• Curious, confident and hands-on.
• Organised and adaptable.
• A strong communicator.
• Collaborative and results-focused.
• Able to think independently, identify opportunities and turn ideas into action.
• Comfortable working across Sales, Customer Service, Operations, Website/E-commerce, Branding and with external agencies, creatives and partners.

Requirements

• Shopify experience.
• Experience with Google, Meta or other paid advertising platforms.
• Experience developing brand partnerships.
• Influencer or creator marketing experience.
• Photography, video or basic design skills.
• Experience working with agencies, freelancers or external creative partners.

Benefits

• Remote work opportunity.
• Competitive salary of R26,000 per month.
• Flexible working hours (08:30–16:30 UK time).

Key Responsibilities

• Develop and manage the overall B2B and B2C marketing calendar.
• Plan and deliver major commercial campaigns including Black Friday, Christmas, Easter, Summer and BBQ, Father’s Day, new product and brand launches, award announcements and seasonal promotions.
• Develop engaging campaigns between major calendar moments to maintain customer engagement throughout the year.
• Identify new reasons to communicate with customers beyond traditional promotional activity.
• Develop campaigns around products, suppliers, farming partners, customer behaviour, trends, events and wider business opportunities.
• Identify and test new marketing channels, campaign concepts and customer communication approaches.
• Own campaigns from initial idea through execution and analysis.
• Build a consistent pipeline of new marketing ideas and opportunities.
• Generate fresh, creative and commercially relevant marketing ideas.
• Challenge existing approaches and identify opportunities to do things differently.
• Look outside the food and meat industry for ideas that could work for the brand and its customers.
• Develop campaigns, competitions, activations, promotions, partnerships and customer experiences.
• Identify new ways to make products, brands and services more interesting and engaging.
• Turn products, stock, customer insights and business opportunities into marketing ideas.
• Bring ideas proactively to meetings rather than waiting for briefs.
• Test new ideas and learn from performance.
• Take ownership from concept through campaign, execution and results.
• Take responsibility for the day-to-day management and growth of social media channels.
• Develop and manage the social media strategy and content calendar.
• Create engaging and commercially relevant content.
• Develop Reels, videos, photography, Stories, competitions, product features, recipes and behind-the-scenes content.
• Identify and utilise relevant social trends and opportunities.
• Work with chefs, creators, influencers, customers, suppliers and partners to create content.
• Showcase products, producers, farming partners, brands, awards and the company story.
• Develop ways to grow social following, engagement and reach.
• Align social media with campaigns, product launches, partnerships and sales activity.
• Monitor social performance and continually improve the content strategy.
• Ensure content remains fresh, relevant and consistent with the brand.
• Manage the ongoing marketing and commercial development of the website alongside the wider website/e-commerce function.
• Ensure the website supports campaigns, promotions, launches and commercial priorities.
• Develop and coordinate campaign landing pages and website content.
• Ensure new products, brands and promotions are effectively presented online.
• Identify opportunities to improve the customer journey and conversion.
• Develop ways to increase online sales and customer engagement.
• Develop ideas to promote and grow Steak Club and the Rewards Programme through the website.
• Identify opportunities to increase customer acquisition, repeat purchasing and customer value.
• Use website data and customer behaviour to identify improvements.
• Align website activity with email, social media and wider marketing campaigns.
• Develop marketing initiatives specifically designed to engage B2B customers.
• Work with Sales to identify customer acquisition, retention and growth opportunities.
• Develop campaigns and communications for restaurants, chefs, hospitality businesses and other trade customers.
• Identify ways to introduce products and brands to new B2B audiences.
• Develop marketing that supports Sales in opening new conversations and generating new business opportunities.
• Use marketing to support customer retention and increase customer value.
• Explore new audiences, sectors, channels and commercial opportunities.
• Identify opportunities for B2B and B2C marketing to complement each other.
• Consider how marketing can support different areas of the wider business beyond the consumer website.
• Develop creative ideas to increase Rewards Programme membership.
• Create campaigns encouraging customers to join, engage with and use the programme.
• Communicate programme benefits across the website, email, social media and other customer touchpoints.
• Develop initiatives to increase customer frequency, retention and lifetime value.
• Identify ways to make the Rewards Programme more engaging and valuable.
• Create exclusive offers, experiences, content or benefits.
• Analyse customer behaviour and programme performance to identify growth opportunities.
• Develop and execute a strategy to grow Steak Club membership.
• Develop reasons for customers to join and remain engaged.
• Create Steak Club-specific campaigns, offers, content and experiences.
• Promote Steak Club through email, social media, website and other channels.
• Explore partnerships and collaborations that could introduce Steak Club to new audiences.
• Create exclusive content, competitions, events, offers or experiences for members.
• Identify opportunities to increase engagement and repeat purchasing.
• Track membership growth, engagement and commercial performance.
• Continually develop ideas to strengthen the Steak Club proposition.
• Identify, approach and develop partnerships with chefs, restaurants, hotels, brands, influencers, creators, events, businesses and food and hospitality organisations.
• Identify unusual collaborations that could introduce the business to new audiences.
• Develop mutually beneficial partnership concepts.
• Manage partnership relationships and campaigns from initial idea through delivery.
• Use partnerships to support brand awareness, customer acquisition, Steak Club, Rewards and wider business growth.
• Proactively identify potential partners.
• Source, create and coordinate content across social, email, website and wider marketing activity.
• Develop photography, video, recipes, chef content, product stories and educational content.
• Identify stories within the business and turn them into marketing opportunities.
• Work closely with the Head of Branding to ensure marketing remains creative, consistent and on-brand.
• Tell the stories behind products, producers, farming partners and brands.
• Make product expertise and quality engaging and accessible to customers.
• Repurpose content across different channels.
• Manage regular B2B and B2C email marketing.
• Develop promotional, editorial, product, seasonal and campaign-led emails.
• Support product launches, brand launches, Steak Club and Rewards Programme activity through email.
• Create reactive emails around stock availability, awards, trends and commercial opportunities.
• Segment audiences and tailor communications accordingly.
• Test subject lines, offers, content and messaging.
• Use customer data and behaviour to improve email performance and engagement.
• Work with Operations to understand stock availability, priorities and opportunities.
• React quickly to excess stock, new arrivals, limited availability and promotional opportunities.
• Turn stock situations into creative marketing campaigns rather than relying solely on discounts.
• Identify opportunities based on seasonality, margins, customer demand and product availability.
• React to trends, industry news, awards, events and relevant cultural moments.
• Adapt plans when commercial opportunities change.
• Ensure marketing activity reflects what the business can deliver.
• Monitor performance across email, social media, website and other marketing channels.
• Track customer acquisition, engagement, conversion and revenue.
• Monitor Rewards Programme and Steak Club growth.
• Identify which campaigns, channels and ideas are delivering commercially.
• Use data and customer insight to inform future marketing ideas.
• Report on performance and recommend improvements.
• Balance creative thinking with commercial awareness.

Key Measures of Success

• Growth in B2B and B2C sales generated through marketing.
• Growth in social media reach, engagement and following.
• Successful Black Friday, Christmas and seasonal campaigns.
• Successful new brand and product launches.
• Growth in website sales and customer engagement.
• Growth in the Rewards Programme.
• Growth in Steak Club membership and engagement.
• Increased customer retention and repeat purchasing.
• New and successful partnerships.
• New customer acquisition opportunities.
• Strong email performance.
• Consistent development of new campaigns and ideas.
• Speed and effectiveness of reactive marketing.
• Increased brand awareness and engagement.
• Quality, originality and commercial impact of new marketing ideas.