[Hiring] Growth & Campaign Marketing Manager @Pickle

Role Description

We’re looking for a Growth & Campaign Manager to join a fast-growing, purpose-led technology business that is building products designed to help people make positive financial decisions and increase participation in charitable giving. This is a hands-on role sitting between product, growth and marketing.

• Design and run campaigns that acquire, activate and re-engage users.
• Work closely with Product, Engineering and Growth to build campaigns across seasonal peaks and year-round products.
• Take ownership from initial idea through to launch, optimisation and analysis.
• Understand the complete user journey — from product experience, through acquisition channels, and back into the product.

What You’ll Own

• Campaign Strategy & Execution:
  • Own end-to-end delivery of key seasonal and high-volume campaigns.
  • Develop campaigns designed to acquire, activate, retain and re-engage users.
  • Translate campaign ideas into clear requirements, priorities and measurable outcomes.
• Product-Led Campaigns:
  • Design and launch campaigns that live within the product.
  • Work with Product and Engineering to define requirements and take campaigns through to release.
  • Identify opportunities within the product to drive acquisition, engagement and repeat behaviour.
• User & Community Campaigns:
  • Develop mechanics that enable users to create, share and participate in their own campaigns.
  • Find ways to increase participation and engagement through community-led activity.
• Channel Execution:
  • Manage the external campaign ecosystem across paid social, email, SMS, push, organic and website activity.
  • Ensure external channels work as part of an integrated product-led journey.
  • Identify opportunities across social and digital channels to drive users into the product.
• Lifecycle & Retention:
  • Build behavioural segmentation and lifecycle journeys.
  • Identify opportunities to improve retention, repeat usage and long-term customer value.
• Experimentation & Optimisation:
  • Develop clear campaign hypotheses and define success criteria upfront.
  • Run rapid experiments and use the results to make clear decisions.
  • Continuously test messaging, journeys, mechanics and channels.
• Measurement & Analytics:
  • Work directly with funnels, cohorts and campaign data to understand performance.
  • Establish clear baselines and measure campaigns against meaningful commercial and user outcomes.
  • Turn data into practical recommendations and decisions.

What Success Looks Like

• Key seasonal campaigns are delivered on time and their performance is clearly measured.
• New product-led campaign mechanics are launched, tested and measured.
• There is a consistent cadence of experimentation, with clear decisions coming from each test.
• Repeat engagement improves across identified user cohorts.
• Product and Engineering have clear campaign requirements, priorities and success metrics.
• Campaign activity demonstrably contributes to acquisition, activation, retention or re-engagement.

Qualifications

• 3+ years’ experience in growth, campaign or digital marketing, ideally within consumer technology, fintech, SaaS or another fast-moving product environment.
• Experience running campaigns that sit within a digital product.
• Experience with product-led growth mechanics such as in-product prompts, referrals, sharing, gifting, onboarding or lifecycle journeys.
• The ability to work confidently with Product and Engineering teams.
• A track record of experimentation with clear explanations of changes and results.
• Confidence working with funnels, cohorts and behavioural data.
• Experience delivering high-volume consumer campaigns influenced by seasonal or occasion-led demand.
• Strong written communication skills, including the ability to write and edit conversion-focused copy.
• A highly practical, hands-on approach.

Tools & Analytics

• Experience with platforms such as:
  • Mixpanel
  • Amplitude
  • PostHog
  • GA4
  • Customer.io
  • Braze
  • Metabase
• Basic SQL or similar analytical capability would be advantageous.

Working Relationships

• You’ll report into the Head of Product.
• Work closely with Product, Growth, Engineering, Commercial and Content teams.
• This is a manager-level individual contributor role, with no direct reports initially.

Working Environment

• This is a remote-first, purpose-led business with a small, highly autonomous team.
• Things move quickly; priorities can change and information isn’t always complete.
• You’ll have significant ownership and autonomy, alongside clear accountability for outcomes.
• Comfortable with:
  • Ambiguity: making sensible decisions with incomplete information.
  • Prioritisation: making clear trade-offs when multiple priorities are competing.
  • Change: adapting quickly without losing sight of the end goal.
  • Setbacks: responding constructively when something doesn’t work.
  • Feedback: listening, challenging constructively and changing direction when necessary.
  • Accountability: surfacing risks and blockers early and taking ownership of outcomes.

Recruitment Process

• Recruiter screening
• Culture Survey
• Virtual interview with the hiring manager
• Technical & competency interview
• Final team interview

Diversity & Inclusion

Pickle People recognises the benefits of a diverse workforce and strives to be an inclusive organisation. We are committed to treating everyone with dignity and respect regardless of race, culture, gender, disability, age, sexual orientation, religion or belief and we promote diversity of thought.