[Hiring] Marketing Specialist II @Patterson Companies, Inc.

Role Description

The Marketing Specialist II with Patterson Animal Health International develops and executes strategic marketing initiatives that strengthen customer engagement, enhance digital and external communications, and support business growth for Patterson Animal Health International. Partnering across Marketing, Sales, E-commerce, Technology, and other stakeholder groups, this role supports promotional campaigns, customer events, digital channels, and new customer tools while helping optimize marketing investments and channel performance.

Essential Functions

Strategy & Planning

• Lead efforts to revise and improve national and regional buying shows.
• Work with marketing managers and other internal stakeholders to improve and provide regular updates to the AHI web site.
• Take lead role in providing guidance and regular updates to AHI E-commerce web site.
• Provide key support to Turnkey and the Technologies division to gain insight, help further integrate those business within AHI and assist in bringing to market new customer tools.
• Coordinate and assist with fleet segment team to implement promotional plans and materials designed to promote awareness, engagement and drive customer purchase decisions.
• Manage various administrative tasks associated with budgeting, forecasting and channel performance connected to vendor funding and channel expense.
• Maintain a collaborative, highly creative and progressive approach.
• Perform other duties as assigned.

External Communications

• Coordinate and assist with implementing promotional plans and materials designed to promote awareness, engagement and drive customer purchase decisions via the field-based selling organization.
• Define and act on opportunities to improve external communications, i.e. Insight Magazine, customer emails, social media, etc.
• Facilitate marketing and lead generation campaigns and customer events.
• Provide support to Marketing Managers.
• Prioritize to manage tasks and work streams that will make the most difference to the business.
• Communicate with clear, concise written messages through meeting notes, emails and reports.
• Demonstrate thorough knowledge of organization’s policies and procedures.

Qualifications

• Bachelor degree in Marketing, Business, or Animal Health related field, or equivalent combination of education and experience.
• Minimum of two (2) years of experience in a marketing position.
• Demonstrated track record of working both independently and collaboratively to achieve organizational and team goals.
• Ability to multitask and adjust to changing workflows and multiple deadlines; ability to work with confidential materials.
• Exceptional verbal and written communications skills.
• Ability to apply critical thinking to recommend solutions to challenges as they arise.
• Advanced use of Microsoft Office Suite (Outlook/365, Excel, Word, PowerPoint, Teams).
• Strong attention to detail and organizational skills.

Requirements

• Experience in Animal Health/Agriculture preferred.
• Proficiency in data analytics preferred.
• Proficiency in SAP or related ERP preferred.
• Experience in digital (email, SEO/SEM, social, retargeting etc.) channel management preferred.

Benefits

• Full Medical, Dental, and Vision benefits and an integrated Wellness Program.
• 401(k) Match Retirement Savings Plan.
• Paid Time Off (PTO).
• Holiday Pay & Floating Holidays.
• Volunteer Time Off (VTO).
• Educational Assistance Program.
• Full Paid Parental and Adoption Leave.
• LifeWorks (Employee Assistance Program).
• Patterson Perks Program.

Company Description

Patterson isn't just a place to work, it's a partner that cares about your success. One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.