[Hiring] Marketing Specialist - B2B Social Media Manager @Sunrise Systems

Role Description

Our client, a leading Insurance Company, is looking for a Marketing Specialist - B2B Social Media Manager for an initial duration of 06 Months Contract – Remote.

• Lead the strategy and execution of B2B social media across assigned channels.
• Own channel planning, editorial calendars, publishing, paid social activation, short-form video, monitoring, testing, and performance reporting.
• Collaborate with campaign, creative, and subject-matter partners.

Essential Functions

• Develop and execute B2B organic and paid social strategies aligned with audience, campaign, and business objectives.
• Own channel-specific editorial planning, content calendars, publishing schedules, and day-to-day channel operations.
• Create, write, edit, and adapt platform-specific content, including posts, campaign assets, and short-form video.
• Set up, manage, and optimize paid social campaigns, including objectives, audiences, budgets, placements, and tests.
• Amplify thought leadership, executive, and subject-matter expert content in coordination with internal partners.
• Monitor assigned channels, audience conversations, and relevant trends; identify opportunities, risks, and response needs.
• Use social listening, platform analytics, and campaign reporting to evaluate performance and recommend improvements.
• Test messaging, formats, audiences, and creative approaches to improve engagement and campaign outcomes.
• Consult with business partners on social strategy, key messages, channel selection, and content opportunities.
• Manage concurrent initiatives, outside resources, budgets, workflows, and project status as needed.
• Protect approved market positioning, brand standards, and message consistency across social activity.
• Use AI tools appropriately to improve ideation, production, analysis, and workflow efficiency while maintaining human review and brand governance.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
• Four or more years of social media or integrated communications experience, including B2B audiences.
• Demonstrated experience managing both strategy and hands-on execution across organic and paid social programs.
• Strong writing, editing, project management, stakeholder consultation, and presentation skills.

Requirements

• Hands-on experience managing B2B social media channels, including both organic and paid programs.
• Proficiency with Sprout Social or a comparable social media management platform.
• Experience developing channel strategies, editorial calendars, and platform-specific content.
• Ability to set up, manage, and optimize paid social campaigns.
• Experience creating and producing short-form social video content.
• Proficiency with platform analytics, social listening, and performance reporting.
• Strong understanding of audience targeting, testing, optimization, and social media best practices.

Company Description

Qualified candidates please send your word format updated resume at the earliest to Pavan: [email protected] [732-395-4444]. Thank You.