[Hiring] Marketing Specialist @Lifeway

Role Description

Lifeway is seeking a bilingual Marketing Specialist to lead the execution of marketing campaigns that drive awareness, engagement, and revenue for Lifeway's Spanish-language resources, products, and events among Spanish-speaking audiences worldwide. This role sits at the intersection of cultural strategy and hands-on campaign execution, collaborating with authors, creative vendors, and internal teams across both domestic and international markets. You will contribute research-informed insights to strategic planning discussions while ensuring every campaign touchpoint is linguistically accurate, culturally resonant, and on-brand.

If you are passionate about reaching Spanish-speaking communities with gospel-centered content, this is a unique opportunity to make a global impact from a mission-driven organization.

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work.
• Executes marketing campaigns and tactics for the Spanish-speaking/global market, including formatting and producing content such as email, social, print, sales presentations, conference materials, catalogs, and author acquisition assets.
• Coordinates with internal teams, authors, vendors, and creative partners -- domestic and international -- to gather inputs, route deliverables, and ensure content is culturally relevant and linguistically accurate for Spanish-speaking audiences.
• Supports research and analysis activities -- including surveys, market trend tracking, and customer insights -- to help inform marketing strategies and messaging for the Spanish-speaking market.
• Assists with vendor, author, and ministry-partner coordination specific to the Spanish-speaking/global market, including scheduling, translation review, and relationship follow-up.
• Participates in strategic planning discussions for the Spanish resource area, contributing executional insights and research-based input to inform campaign direction.
• Tracks campaign timelines, collects performance data, and flags issues to managers.
• Monitors assigned Spanish-language social media or other marketing channels and reports on engagement trends as part of ongoing social listening efforts.
• Maintains marketing calendars and inputs content into internal project management and campaign management tools.
• Shares learnings and process improvements with peers and actively participates in team knowledge sharing.
• Limited travel: 2-4 times per year, typically overnight.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field required.
• Master's degree preferred.
• Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings.
• Fully bilingual and fluent in Spanish and English (written and oral).
• Working knowledge of cultural and linguistic nuances relevant to Spanish-speaking and global audiences.
• 1–2 years of marketing campaign execution experience, ideally in a bilingual or global-market context.
• Strong relationship-building, communication, and responsiveness skills.
• Attention to detail, consistency in delivery, and ability to prioritize competing tasks.
• Creativity and storytelling ability that enhances campaigns and audience engagement.
• Experience with content creation, asset routing, and campaign management workflows.
• Actively involved in an evangelical Christian church.

Requirements

• Familiarity with social media management, keyword/SEO strategy, and persona-driven messaging.
• Basic understanding of marketing analytics and performance tracking tools.
• Exposure to digital and print marketing tactics.
• Experience supporting marketing or communications in a nonprofit or ministry setting.
• Proficiency with Microsoft 365 tools (Teams, Excel, PowerPoint, Word).

Benefits

• Comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and parental leave, adoption assistance, mission trip time, and more.
• Strong Work from Anywhere (WFA) culture focused on mission and values.
• Remote-eligible positions with autonomy and flexibility with work hours.
• Equipment and resources provided for a productive and ergonomic workspace.
• All-team meetings and travel for key team gatherings for remote-based team members.