[Hiring] Marketing Systems and Web Specialist @Arcoro

Role Description

As a Marketing Systems & Web Specialist, you are the builder behind Arcoro's marketing systems and website. Working in HubSpot and on our website, you build and test emails, newsletters, landing pages, forms, and automated workflows, and you make HTML and CSS updates to the site. You keep our marketing data clean through deduplication, complex list uploads, and careful list building, and you help maintain campaign attribution, naming conventions, and lifecycle stages. You monitor the HubSpot integrations closely to catch and escalate issues early. This is a tactical, detail-driven role where accurate, well-tested work keeps the entire marketing engine running.

Responsibilities

• Campaign asset & website builds
• Build, test, and deploy marketing emails and newsletters in HubSpot.
• Build and rigorously test forms, lead routing workflows, and associated automations prior to setting live.
• Support campaign attribution workflows and apply consistent campaign naming conventions.
• Make HTML and CSS updates and content changes to the website in HubSpot CMS.
• Build and update landing pages, forms, and page modules.
• Maintain the privacy policy, subscription center, and preference pages.
• Investigate lead records to answer team member questions pertaining to their digital behaviors.

• Data hygiene and list management
• Perform data hygiene, deduplication, and complex list uploads.
• Build and maintain segmentation and email suppression lists.
• Maintain overall data quality.
• Monitor and troubleshoot lead lifecycle stage issues.
• Audit campaign tagging and attribution automation for accuracy.

What Success Looks Like

• Emails, newsletters, and workflows ship on time, tested, and error-free.
• Marketing data is clean, deduplicated, complete, and well-segmented, and people trust the lists.
• Website updates are made quickly and accurately in HubSpot CMS.
• Campaign tagging, naming, and attribution are consistent and reliable.
• You have examples of when you have used AI thoughtfully to increase efficiency and improve output quality, while applying sound judgment, critical thinking, and human evaluation where they matter most.
• Colleagues seek out your collaboration because they trust your judgment, feel respected in return, and experience you as a constructive, reliable partner.

How Your Impact Is Measured

• Accuracy and on-time delivery of email, workflow, and web builds.
• Data quality, including duplicates, list accuracy, and lifecycle stage integrity.
• QA pass rate and reduction in errors reaching production.
• Consistency of campaign tagging, naming, and attribution.
• Responsiveness on website updates and system issues.

Qualifications

• 1-3 years of experience in marketing operations, website development, or a related hands-on role.
• Experience working in HubSpot, including building emails and workflows.
• Comfort making HTML and CSS updates to web pages, HubSpot CMS preferred.
• Strong attention to detail and a habit of testing and QA-ing work before it ships.
• Comfort with data hygiene tasks such as deduplication, data remediation, list uploads, and segmentation.
• Good communication skills and a willingness to ask questions and learn.
• Ability to manage multiple builds and deadlines with accuracy.

Bonus Qualifications

• Experience with Salesforce.
• Understanding of lead lifecycle stages, lead routing, and campaign attribution.
• Awareness of email compliance basics, including subscription management and privacy standards.
• Experience supporting a B2B or SaaS marketing team.

Compensation & Benefits

• Salary Range: $60,000-$68,000
• 401(k) with Company match
• Medical, Dental, and Vision, plus STD/LTD, Life Insurance, and Pet Insurance
• Flexible PTO and 13 Company-paid holidays
• Fully remote work environment