Role Description
This position is remote BUT must be located in Texas. APTIMโs Energy Transition team is seeking a motivated and experienced Marketing Specialist to join our APTIM team. Reporting to the Marketing Director, you will be a key driver in the development and execution of program marketing and communication campaigns for various stakeholders. Your responsibilities will include:
-
Copywriting
-
Developing social media campaigns
-
Approving collateral
-
Organizing awards
-
Refining or developing communication elements as needed
In this role, you will work with cross-functional teams to deliver high-priority projects, visually convey concepts, and ensure clear, technically sound messages. We need someone versatile who thrives in a fast-paced, mission-driven environment and can seamlessly shift between creative design and visual communication for diverse audiences.
Key Responsibilities/Accountabilities:
-
Ensure marketing materials comply with brand guidelines and regulatory requirements.
-
Develop and implement marketing strategies for energy efficiency programs.
-
Collaborate with internal teams and external partners on marketing materials and campaigns.
-
Coordinate events and outreach activities to engage target audiences.
-
Analyze market trends and customer insights to inform marketing decisions.
-
Produce marketing copy and manage social media accounts, websites, and digital marketing tactics.
-
Track and report on the effectiveness of marketing campaigns (ROI).
-
Create designs in various visual media channels to communicate program messages.
-
Create white papers and case studies highlighting program successes.
-
Meet with internal staff, stakeholders, and partners to discuss project requirements and design.
-
Commitment to fostering a collaborative work environment within the team and broader organization.
-
All other related duties as assigned.
-
Ensuring compliance with all APTIM quality and safety policies as well as all OSHA regulations.
Qualifications
-
Bachelorโs degree from an accredited college or university in marketing, communications, business, or related field.
-
Experience in marketing, preferably within the energy or utilities sector.
-
Proficient design abilities in software applications such as infographics, InDesign, Illustrator, Photoshop, Acrobat, and the MS Office suite.
-
Strong written and verbal communication skills, experience with client engagement and coordination.
-
Detail-oriented with excellent time management, project management, and follow-through.
-
Demonstrated ability to execute marketing, education, and outreach strategies.
-
Solid knowledge of design and visual principles.
-
Creative thinking and problem-solving abilities.
-
Ability to analyze and interpret data into visual design concepts.
-
Must be a self-starter, organized and have the ability to prioritize workload in a fast-paced environment.
-
Ability to maintain confidentiality and handle sensitive information with integrity.
-
Proficient in Microsoft Office software, Adobe Photoshop, Illustrator, Adobe InDesign, CRM/marketing automation tools, and social media applications.
-
Commitment to fostering a collaborative work environment within the team and broader organization.
-
Ability to work independently and within a team environment while interacting with individuals at all levels of the organization.
Requirements
-
1+ yearsโ experience in the energy efficiency industry preferred.
-
Understanding of energy efficiency technologies and energy-saving solutions including lighting, HVAC, and mechanical systems.
Benefits
-
Medical, vision, and dental insurance: Employees can choose benefits from five metallic levels and several carriers.
-
Company paid and optional Life insurance.
-
Short-term and long-term disability insurance.
-
Accident, Critical Illness, and Hospital Indemnity coverage.
-
Paid holidays, vacation, and sick leave (eligibility based on company policy and applicable law).
-
401(k) APTIM offers three 401k plans through the Aon Pooled Employer Plan (PEP).