[Hiring] Marketing Segment Lead @Digitalscience
Mar 06, 2025 - Digitalscience is hiring a remote Marketing Segment Lead. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
Role Description
The Marketing Segment Lead, Government, Funder & Non-profit (GFN) Segment Marketing is the marketing leader and industry expert responsible for the overall delivery of the segment marketing strategy, and is accountable for achieving targets and priorities that support revenue goals for that segment.
- Develop and drive Account-Based Marketing initiatives targeting strategic customers.
- Set goals for customer meetings and brand visibility at trade conferences and industry events.
- Partner with Product and Product Marketing teams to tailor Product GTM plans.
- Collaborate with thought leadership teams to produce segment-specific content.
- Manage a comprehensive marketing program to drive customer acquisition, retention, and revenue growth.
- Monitor and evaluate performance metrics to drive process and strategy improvements.
- Serve as the primary advocate for segment sales team needs.
- Develop messaging and branding in collaboration with colleagues.
- Determine key industry events for sponsorship and attendance.
- Play a pivotal role in the Academic, Publisher, and Government Segment Marketing Team.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 8+ years of experience in marketing to the US Federal Government and other leading countries.
Requirements
- Proven track record of developing and executing innovative marketing campaigns within the GFN sector.
- Strong understanding of research funding and government use of scientific content.
- Hands-on experience with sales and marketing automation tools such as Salesforce, Pardot, and Customer.io.
- Experience working within a matrix organization.
- A self-starter with a “roll up your sleeves” attitude toward problem-solving.
Benefits
- We invest in, nurture and support innovative businesses and technologies.
- We are an equal opportunity employer.
Additional Information
Please note that, in light of vaccination mandates for US Government contractors, Digital Science requires that all US-based employees are fully vaccinated against COVID-19, subject to approved accommodations.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 06, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
