[Hiring] Marketing Retention Analyst @BetMGM

Role Description

The Marketing Retention Analyst will work alongside the broader marketing and BI teams to help identify areas of opportunity to drive business growth. They will support a culture of data driven decision making, provide actionable insights and recommendations as well as identify key opportunities and efficiencies within marketing. The ideal candidate will be a motivated analytical thinker who thrives in fast pace, collaborative environments to inform key business decisions.

Responsibilities

• Responsible for delivery of actionable insights and analysis in response to key business questions
• Support the key Brand and Marketing teams, providing day-to-day reporting and analytics
• Analyze data from both internal and external sources to support business objectives
• Provide campaign analysis and enable data driven marketing decisions across the marketing teams
• Handle both day-to-day reactive operational requirements and larger complex projects while being able to meet deadlines
• Build and maintain datasets, reports and dashboards

Qualifications

• Bachelor’s or Master’s degree in analytical field
• 2+ years commercial experience in analytics, business intelligence or data science
• Advanced use and understanding of SQL
• Advanced use of Microsoft Office especially Excel and PowerPoint
• Experience with programming language (e.g., Python, R)
• Experience utilizing viz tools like Power BI and Tableau (Power BI and DAX experience is preferred)
• Experience driving actionable insights from data and presenting recommendations to key stakeholders
• Experience working with large and sometimes incomplete and complex data sets
• Strong interpersonal skills to manage several internal and external stakeholder expectations while working towards deadlines
• Business standard use of the English language
• Demonstrate basic understanding of the media landscape, common marketing platforms, and online & offline marketing data and marketing analytics
• Demonstrate basic understanding of marketing attribution models
• Basic understanding of Market Mix Modelling
• Basic understanding of sports betting in United States

Requirements

• The annual salary range for this position is $72,320 to $95,000.
• Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
• This position is also eligible for participation in a performance-based bonus plan.
• Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship.
• This role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.

Gaming Compliance & Licensing Requirements

• As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations.
• Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies.
• Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment.
• The licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
• Candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.

Benefits

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!