[Hiring] Marketing Operations Manager @Avolve Software Group

Role Description

Avolve is seeking a Marketing Operations Manager to own and optimize the systems, processes, data, technologies, and operational framework that power our marketing engine.

Reporting to the Director of Marketing, this role will be responsible for the strategic administration and continuous optimization of:

• HubSpot
• Marketing automation
• Campaign operations
• Lead lifecycle architecture
• Attribution reporting
• Segmentation
• Data governance
• Marketing project management

This individual will play a critical role in ensuring marketing programs are executed efficiently, measured accurately, and scaled effectively across the organization.

Working closely with Marketing, Sales, Revenue Operations, Customer Success, and Business Development teams, this role serves as the operational backbone of the marketing organization. They will build and support the infrastructure behind:

• Demand generation programs
• Customer marketing initiatives
• Partner marketing campaigns
• Webinars
• Events
• Product launches
• Nurture programs
• Go-to-market initiatives

The ideal candidate is highly analytical, process-oriented, technically proficient, and passionate about creating scalable systems that help teams perform at a higher level.

Responsibilities

• Marketing Automation, HubSpot Administration, and Platform Ownership
  • Serve as the primary owner and administrator of HubSpot.
  • Design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys.
  • Own and optimize lead routing, qualification, and handoff processes.
  • Maintain marketing technology systems and ensure integrations are functioning properly.
  • Develop governance standards, naming conventions, documentation, and operational best practices.
  • Identify opportunities to automate manual processes and improve marketing efficiency.
• Campaign Operations, Automation, and Program Support
  • Partner with stakeholders to operationalize campaigns and go-to-market programs.
  • Review and deploy campaign assets including emails, workflows, landing pages, forms, lists, automation programs, and reporting.
  • Support various marketing initiatives through operational execution.
  • Ensure campaigns are properly tagged, tracked, measured, documented, and deployed.
• Data Governance, Segmentation, and Compliance
  • Own database health, governance, and ongoing hygiene initiatives.
  • Conduct audits to identify duplicates, incomplete records, data inconsistencies, and compliance risks.
  • Develop audience segmentation strategies that improve targeting and campaign performance.
  • Support privacy regulations and communication compliance requirements.
• Analytics, Reporting, and Business Insights
  • Build and maintain HubSpot dashboards for reporting.
  • Deliver regular reporting and insights for marketing leadership and executive stakeholders.
  • Analyze campaign performance to identify optimization opportunities.
  • Develop recommendations that improve efficiency and effectiveness.
• Marketing Project Management and Operational Excellence
  • Serve as administrator and power user for Asana and other marketing productivity platforms.
  • Manage marketing workflows, project templates, intake processes, campaign calendars, and operational roadmaps.
  • Document standard operating procedures, governance standards, workflows, and best practices.
• MarTech Strategy, Integrations, and Enablement
  • Evaluate, implement, optimize, and govern marketing technology platforms.
  • Manage vendor relationships and platform adoption.
  • Train and support Sales, ADRs, and BDRs on HubSpot and lead management processes.

Qualifications

• Bachelor’s degree in marketing, business, communications, information systems, or a related field, or equivalent professional experience.
• 4-6 years of experience in marketing operations, marketing automation, revenue operations, or a related discipline.
• Hands-on experience administering HubSpot.
• Strong understanding of lead management, funnel architecture, and marketing performance measurement.
• Experience building dashboards and reporting frameworks.
• Experience managing marketing technology platforms and project management systems.
• Demonstrated ability to use AI tools responsibly.
• Strong analytical, organizational, communication, and stakeholder management skills.
• Experience supporting demand generation, webinars, events, and product launches.
• Experience with GovTech, public-sector software, GIS, permitting, plan review, or complex B2B SaaS environments preferred.
• HubSpot certification is preferred or must be completed within an established period following hire.

Benefits

• Competitive salary along with a generous and comprehensive benefits package.
• Group Medical, Dental, Vision and Life insurance.
• 401k.
• Unlimited Vacation.
• Paid Sick Leave & Holidays.
• Compensation: $110,000.
• This is a fully remote position that can be performed out of various states.