[Hiring] Marketing Operations Manager @American Psychological Association

Role Description

The Marketing Operations Manager supports APA Publishing's marketing engine through project management of tactical marketing initiatives across digital marketing channels including email, landing pages, social media, and audience segmentation. This role is responsible for administering the team's work management platform and optimizing use of tools in the martech stack.

Qualifications

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of digital marketing experience
• Strong project management skills with the ability to manage multiple projects across different stakeholders
• Strong communication and collaboration skills to work effectively with internal stakeholders and vendors
• Preferred: experience in a nonprofit association, academic, or scholarly publishing marketing environment

Requirements

• Advanced proficiency with the Microsoft Office Suite
• Experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Salesforce Sales Cloud)
• Experience with social media management platforms (e.g., Sprout Social, Hootsuite)
• Experience administering a work management platform (e.g., Wrike, Asana)
• Familiarity with ESP capabilities and rendering/testing tools (e.g., Litmus)
• Demonstrated ability to craft effective prompts in AI tools (e.g. Claude, Gemini, Copilot)

Responsibilities

• Serve as the primary administrator of the team's work management platform, including user access, workflows, intake processes, and reporting
• Manage audience segmentation and list hygiene to support targeted campaigns across APA Publishing audiences
• Own campaign structure management, ensuring consistency, scalability, and compliance with marketing and data privacy laws (e.g., CAN-SPAM, GDPR, CASL)
• Execute email campaigns, prioritize the email calendar, support content personalization and ensure audience alignment
• Identify opportunities to optimize and streamline usage of tools within the martech stack
• Monitor social media trends, platform changes, and audience insights to inform content and channel strategy recommendations
• Collaborate with the Marketing Analytics Manager to report on social, landing page, and email performance and recommend optimizations
• Maintain documentation of work management processes, best practices, and platform usage training to ensure project consistency
• Manage relationships with external vendors and platform providers, including contract renewals and troubleshooting
• Collaborate effectively across functional areas and departments
• Other duties as assigned

Benefits

• Remote Work/Flexible Scheduling
• 401(k) option with employer match of up to 4%
• Medical, dental, and vision insurance options and an outpatient mental health benefit
• Paid personal/vacation time plus 12 paid holidays
• Family/Medical Leave
• Tuition assistance
• Employee Assistance Program (EAP)
• Short- and long-term disability insurance
• And more

Application Instructions

Qualified candidates must apply online through APA’s applicant system and attach a resume and cover letter specifying your salary expectations. Applications that are submitted without both documents are considered incomplete and will not be reviewed for consideration.

Once your application is submitted, you will receive a confirmation email. Please make sure to check your Spam folder if you do not receive an email from us.

Final candidates will be required to successfully complete a background check as a condition of employment. Any required consent forms and additional information will be provided during the final stages of the hiring process.

The American Psychological Association is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, marital status, personal appearance, familial status, family responsibilities, matriculation, political affiliation, genetic information, protected veteran status, or any other characteristic protected under applicable federal, state, or local law.