[Hiring] Marketing Operations Manager @Eisgroup
Mar 15, 2025 - Eisgroup is hiring a remote Marketing Operations Manager. 💸 Salary: $100,000 - 130,000 / year. 📍Location: Worldwide.
Role Description
The marketing operations manager will be responsible for overseeing the marketing intelligence, platform operations (MarTech) and marketing enablement functions at EIS. This role is essential for driving data-driven marketing strategies, ensuring the smooth operation of marketing technologies, and enabling the marketing team to execute campaigns and lead processing effectively.
The ideal candidate is analytical, strategic, and has a good grasp of data governance with respect to B2B enterprise technology. You will work in a hands-on and proactive approach in defining what needs to be accomplished to meet business goals.
Key Responsibilities
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Marketing Intelligence
- Drive our marketing performance strategy and deliver insights into marketing successes and opportunities.
- Develop and implement a comprehensive marketing analytics strategy to provide actionable insights into marketing performance and opportunities.
- Define key metrics and develop scalable reporting dashboards to offer a holistic understanding of marketing performance, campaign influence, attribution, and growth drivers.
- Develop and manage a cadence of reporting, generating insights, and providing recommended actions that will drive incremental improvement to key metrics and overall performance.
- Analyze the conversion funnel from anonymous visitor to closed deal and identify areas to optimize funnel velocity.
- Lead data governance and hygiene programs to ensure data is shared appropriately and is well maintained.
- Create the necessary reporting infrastructure to support the BDR program’s effectiveness and performance.
- Build and maintain inbound/outbound marketing channel models to aid planning and ROI analysis of BDR activities.
- Manage target account structures and measure the engagement of these target accounts via the various marketing channels.
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Platform Operations
- Optimize our martech infrastructure, its interactions with other business functions and support the marketing team in their campaign execution and daily activities.
- Own and execute strategic integrations across the technology stack.
- Identify areas of inefficiency and propose solutions that will improve effectiveness.
- Identify, create, and monitor Operational Level Agreements (OLAs) to ensure the team meets or exceeds performance expectations.
- Optimize the MarTech infrastructure to ensure lifecycle routing is correct, and sales handoff is smooth and understood.
- Evaluate, implement, and integrate new tools into the tech stack as needed.
- Maintain and update scoring model in addition to associated workflow automations.
- Provide guidelines and rules in data governance that could be leveraged across the organization.
- Create, clean, append and normalize data within Hubspot to be used for segmentation, analysis and reporting.
- Monitor health of data, systems, and processes on an ongoing basis.
- Support the BDR program with an eye towards efficiency and lead conversions.
- Mentor other team members when it comes to tool usage.
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Marketing Enablement
- Train and advise the marketing team in the use of our martech stack and reporting capabilities, to support their campaign activities and day-to-day operations.
- Collaborate with individual team leaders to identify operational hurdles and reporting needs.
- Build templates and reusable processes to help marketers create more efficient campaigns.
- Support growth team with lead processing activities and assignments.
- Manage all things related to tracking technology and stay abreast of where the industry is going with respect to privacy - UTMs, tracking pixels, GTM, etc.
- Administer internal tools (e.g. Monday project management, budget tracking, etc.) to help the department operate effectively.
- Document operations when it comes to the tech stack and develop SOPs for team members to reference.
Qualifications
- 5 years of proven professional experience in a Marketing Operations Leadership function.
- Demonstrated analytical, strategic, and data governance experience within a B2B enterprise technology environment.
- Experience with Marketing Automation Tools and Enterprise CRM (Hubspot and Salesforce, or related tools).
- Reporting and Data Analytics with PowerBI, Google Analytics or related tools.
- Experience in B2B or Enterprise environments.
Bonus Skills
- Familiarity with GDPR, CCPA, CAN-SPAM and associated email laws.
Compensation
The targeted pay range for this position is $100,000 - 130,000 yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to your salary, you will also receive stock options as part of our offer, in addition to a full range of medical, financial, and/or other benefits. Base pay information is based on market location. Applicants should formally apply via the careers site.
EIS Group will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code or any other applicable laws.
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| 📍 | Be aware of the location restriction for this remote position: Worldwide |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
$100,000 - 130,000 / year
|
Remote
Location
Worldwide
|
|
Job Type
full-time
|
Posted
Mar 15, 2025
|
| 📍 | Be aware of the location restriction for this remote position: Worldwide |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
