[Hiring] Marketing Operations Consultant @Iron Horse

Role Description

We are seeking a Marketing Operations Consultant to join our team. This role requires deep, hands-on experience with both Marketo and HubSpot and end-to-end campaign operations. You'll architect, build, and optimize marketing automation solutions that power client growth—balancing strategy, execution, and technical precision.

• Architect, build, QA, and launch multi-channel programs—emails, landing pages, forms, and nurtures within Marketo and HubSpot, ensuring campaigns are technically sound, visually consistent, and measurable.
• Manage campaign execution from intake to deployment, maintaining alignment with client brand and compliance standards.
• Design and optimize workflows, scoring models, and lifecycle processes that improve lead management and conversion.
• Implement and maintain integrations between MAPs and Salesforce CRM, ensuring clean data flow, attribution accuracy, and reporting visibility.
• Develop dashboards and analytics views that help clients understand funnel performance and campaign ROI.
• Conduct audits of client marketing systems to identify process gaps, configuration issues, and data-quality concerns.
• Recommend and implement operational improvements that increase efficiency and scalability.
• Provide documentation, training, and enablement sessions to help client teams independently manage and evolve their MAPs.
• Stay current on martech and AI innovations, sharing new ideas that enhance campaign performance and marketing efficiency.
• Partner closely with both Iron Horse teammates and client stakeholders to design, document, and present recommendations that enhance campaign performance, data governance, and operational efficiency.
• Collaborate cross-functionally with strategy, creative, analytics, and engineering teams to ensure technical solutions align with marketing objectives and deliver measurable impact.

Qualifications

• 4-6 years of experience in marketing operations, campaign automation, or systems architecture
• Advanced, hands-on proficiency with campaign production in both Marketo and HubSpot
• Adobe Certified Expert - Marketo Engage Business Practitioner and HubSpot Marketing Software certification
• Proven ability to design and execute complex campaigns across multiple channels
• Experience developing scoring models, lifecycle stages, and attribution frameworks
• Skilled in reporting and data analysis with tools such as HubSpot dashboards, Marketo Analytics, or Salesforce reports
• Proficient in HTML and CSS for email and landing page troubleshooting
• Prior agency or client-facing consulting experience preferred

Requirements

• Strategic thinker who balances precision with adaptability
• Excellent communicator able to translate technical complexity into clear business insights
• Highly organized with strong attention to detail and follow-through
• Curious, proactive learner who thrives in collaborative, fast-paced environments

Benefits

• This role is eligible for a discretionary annual bonus
• Comprehensive benefits package, including medical, dental, vision insurance
• Paid time off
• 401(k)
• Basic life insurance
• Flexible Savings Account
• Long term and short term disability insurance

Additional Details

• This position is open only to candidates who reside in the United States and are already legally authorized to work here on a full-time basis.
• This position is remote but requires availability during standard U.S. business hours (typically 9:00 a.m. to 5:00 p.m. in your designated time zone).
• Occasional flexibility may be needed based on team collaboration needs.
• Periodic travel may be required for team meet-ups, training, or in-person meetings, typically with advance notice.