[Hiring] Marketing Operations Associate @Pavago

Role Description

At Pavago, one of our clients is hiring a Marketing Operations Associate to support CRM management, marketing data, prospect list building, campaign operations, reporting, and workflow optimization. This is a hands-on, execution-focused role for someone who enjoys working behind the scenes to keep marketing systems clean, accurate, organized, and scalable.

You’ll work closely with the VP of Marketing and support day-to-day operations across Salesforce, marketing automation platforms, prospecting tools, campaign reporting, and data management. The ideal candidate is highly detail-oriented, comfortable working with large amounts of CRM data, and capable of turning messy marketing processes into reliable, repeatable workflows.

What You’ll Own

• Salesforce CRM & Marketing Data Management
  • Maintain the accuracy and reliability of marketing data inside Salesforce CRM.
  • Audit, clean, and standardize CRM records.
  • Maintain accurate lead and contact information.
  • Identify and merge or resolve duplicate records.
  • Standardize fields and data formatting.
  • Maintain campaign attribution and source data.
  • Segment records based on marketing and campaign requirements.
  • Monitor CRM hygiene and proactively identify data quality issues.
  • Ensure marketing data is clean and ready for campaign execution.
  • Support accurate reporting across marketing and sales systems.
• Prospect List Building & Data Enrichment
  • Build targeted B2B prospect lists using tools such as:
    • ZoomInfo
    • Apollo
    • LinkedIn
    • Similar prospecting and data-enrichment platforms
  • Research companies and decision-makers.
  • Build lists based on Ideal Customer Profile criteria.
  • Validate and enrich prospect information.
  • Segment prospects by:
    • Industry
    • Job title
    • Geography
    • Company size
    • Campaign criteria
  • Remove duplicates and inaccurate records.
  • Prepare clean, campaign-ready lists.
  • Support outbound marketing and lead generation initiatives.
• Marketing Automation & Campaign Operations
  • Support campaign execution across platforms such as:
    • Salesforce
    • Pardot / Marketing Cloud Account Engagement
    • HubSpot
    • Similar marketing automation systems
  • Responsibilities include:
    • Supporting email campaign setup and execution.
    • Building and maintaining audience segments.
    • Assisting with nurture workflows.
    • Maintaining campaign tracking.
    • Ensuring proper tagging and attribution.
    • Performing pre-launch data and campaign checks.
    • Monitoring campaign operations for errors or inconsistencies.
    • Supporting accurate handoffs between marketing and sales.
• Reporting & Marketing Analytics
  • Maintain marketing dashboards and reporting systems.
  • Track campaign and lead generation activity.
  • Validate reporting data for accuracy.
  • Identify inconsistencies between CRM and marketing platforms.
  • Support campaign attribution reporting.
  • Prepare recurring marketing performance reports.
  • Help leadership maintain visibility into campaign and pipeline activity.
  • Improve reporting processes as marketing operations scale.
• Marketing Operations & Process Improvement
  • Document marketing processes, workflows, and SOPs.
  • Identify repetitive or inefficient processes.
  • Recommend improvements to marketing workflows.
  • Help standardize recurring operational tasks.
  • Maintain clear documentation for campaign setup and execution.
  • Support automation opportunities where appropriate.
  • Help create scalable systems that reduce manual work and improve accuracy.
• SEO & Website Support
  • Provide basic operational support for website and SEO initiatives, including:
    • Website audits
    • Metadata updates
    • Keyword implementation
    • Internal linking
    • Content updates
    • Basic CMS maintenance
    • Competitor research
  • Deep technical SEO expertise is not required, but familiarity with fundamental SEO concepts is valuable.
• Content & Marketing Support
  • Assist the marketing team with:
    • Email formatting
    • Campaign setup
    • Content publishing
    • Marketing asset coordination
    • Canva templates
    • Marketing collateral updates
    • Website content changes
    • Organizing campaign assets
  • Ensure marketing materials remain consistent, accurate, and organized.

Qualifications

• Professional experience with Salesforce CRM.
• Hands-on experience with:
  • CRM management
  • Data hygiene
  • Lead/contact management
  • Segmentation
  • Reporting
  • Duplicate management
• Experience with marketing automation platforms such as:
  • Pardot / Marketing Cloud Account Engagement
  • HubSpot
  • Similar platforms
• Experience using prospecting and list-building tools such as:
  • ZoomInfo
  • Apollo
  • LinkedIn
• Strong Excel or Google Sheets skills.
• Strong attention to detail and data accuracy.
• Excellent organizational and documentation skills.
• Strong written English communication.
• Ability to manage multiple operational priorities simultaneously.
• Ability to work independently in a remote environment.
• Availability during CST business hours.

Requirements

• Experience supporting U.S.-based marketing teams.
• B2B marketing experience.
• Experience supporting email marketing campaigns.
• Familiarity with:
  • SEO
  • Website optimization
  • CMS platforms
  • Canva
  • Content publishing
  • Marketing asset management
• Experience working within:
  • SaaS
  • Agencies
  • B2B organizations
  • Growth-focused companies
• Familiarity with marketing attribution and lead lifecycle reporting.
• Experience documenting SOPs and improving operational workflows.

Benefits

• Work directly with senior marketing leadership.
• High ownership across CRM and marketing operations.
• Hands-on exposure to Salesforce and modern marketing technology.
• Opportunity to improve and scale marketing systems.
• Exposure to campaign operations, data, reporting, SEO, and lead generation.
• Fully remote work environment.
• Strong career progression into:
  • Marketing Operations Specialist
  • Senior Marketing Operations
  • CRM Administrator
  • Campaign Operations
  • Revenue Operations (RevOps)

Interview Process

• Initial Screening Call
• Spark Hire Intro Video
• Recruiter Interview
• Client Interview
• Offer & Onboarding

Apply Now

If you have hands-on experience with Salesforce, CRM data management, prospect list building, and marketing operations, and enjoy keeping systems clean, organized, and scalable, we’d love to hear from you. Apply today and complete the required Spark Hire intro video to move forward in the hiring process.