[Hiring] Marketing Manager, Strategic Accounts ABM @Exterro Inc

Role Description

Exterro is seeking an experienced Marketing Manager to support Strategic/Major accounts in the US. Exterro is an AI-first company! AI is embedded across our platform and is central to our go-to-market strategy. We need an innovative marketer who can inject AI into programs that resonate with risk-conscious, enterprise buyers. This is not simply a campaign-execution role — it is a revenue-influencing function.

• Leverage deep Account-based Marketing (ABM) experience to build relationships with high-value, strategic clients.
• Design tailored marketing campaigns to increase engagement and drive pipeline and revenue.
• Target clients that fit Exterro's ideal customer profile and personas: General Counsel, VP Legal Operations, Chief Privacy Officers, and CISOs at $500M+ global enterprises.
• Work closely with Sales, Solutions Engineering, Business Development Representatives (BDRs), channel partners, Revenue Operations, and Product Marketing.
• Be the marketing owner of Exterro's most strategic accounts.
• This will begin as a 6 month fixed-term contract with the potential to extend or convert to a full-time employee.

Responsibilities

• ABM Strategy & Program Design
  • Develop and execute customized marketing plans for top-tier clients to drive engagement, expansion, and retention.
  • Own the ABM strategy in partnership with Sales leadership and Revenue Operations.
  • Segment the total addressable market by ICP persona (GC/CLO, VP Legal Ops, CISO, CPO) and develop account-level plays for each.
  • Build and maintain a tiered account list (1:1, 1:few, 1:many) aligned to Exterro's revenue targets and expansion pipeline.
  • Define ABM KPIs and reporting cadence; own the ABM dashboard presented to senior leadership.
• Campaign Execution & Orchestration
  • Design and execute tailored, multi-channel ABM campaigns across email, LinkedIn, paid display, direct mail, content syndication, and events.
  • Work with content and product marketing to develop account-specific assets — executive briefs, ROI calculators, risk benchmarks.
  • Manage ABM program delivery end-to-end: brief, build, launch, measure, optimise.
  • Partner with the BDR and AE teams to orchestrate outbound sequences that complement digital programs.
• Technology & Data
  • Own and optimise the ABM technology stack — 6sense, Salesforce, Salesforce Marketing (formerly Pardot), LinkedIn Campaign Manager, and intent data tools.
  • Use intent signals and account engagement data to identify accounts in-market and trigger timely sales plays.
  • Build and maintain account engagement scoring models in partnership with Revenue Operations.
  • Ensure clean, enriched account data in Salesforce; coordinate with data providers (ZoomInfo, 6Sense, etc.) to fill coverage gaps.
• Sales Alignment & Pipeline
  • Run regular account reviews with AEs and BDRs — share account engagement insights, surface buying signals, and align on next actions.
  • Build business cases and ROI narratives for CFO and board-level approvals at target accounts.
  • Track ABM-engagement rates, influenced pipeline, conversion rates, and revenue contribution; present results to the CMO, Sales Leadership, and Executive Management.
  • Identify and map all 6–8 stakeholders in a buying committee across legal, privacy, IT, and finance functions.
• Competitive & Market Intelligence
  • Maintain a current view of how Exterro competes against Relativity, OneTrust, Nuix, Casepoint, and point eDiscovery solutions.
  • Monitor market signals — regulatory deadlines, peer benchmarks, and customer intent data — to sharpen targeting.
  • Feed field intelligence back to product marketing to sharpen positioning and messaging.

Qualifications

• 8–12 years of B2B marketing experience, with at least 3 years in a dedicated ABM or major account marketing role.
• Proven track record running ABM programs that increased account engagement and influenced enterprise pipeline.
• Experience selling into or marketing to legal, compliance, privacy, or security buyers in North America is strongly preferred.
• Hands-on proficiency with ABM platforms (6sense, Demandbase, or equivalent) and CRM (Salesforce).
• Strong understanding of the enterprise buying committee.
• Excellent written and verbal communication in English.
• Experience collaborating with US-based Sales and Marketing teams across time zones.
• Experience supporting field events and executive roundtables as part of an ABM motion.
• Experience with intent data platforms and account scoring models.
• Proven ability to manage multiple projects, timelines, and budgets simultaneously.
• MBA in Marketing or equivalent; bachelor's degree required.
• Comfortable using AI tools in daily workflow.

Benefits

• Impact: Play a key role in a company at the forefront of data risk management.
• Growth Opportunity: Join a rapidly growing organization with room for learning and development.
• Culture: Work in an innovative, inclusive, and collaborative environment.
• Comprehensive benefits package including health insurance, retirement plans, and flexible paid time off.