[Hiring] Marketing Manager, Partner & Demand Generation @igloocompany Pte Ltd

Role Description

We are looking for a proactive, commercially minded Marketing Manager to own our partner marketing, thought leadership content, dark social channel strategy, and end-to-end content production workflow. This is a high ownership role — you will build and run the channels, manage partner relationships across the US, and tie everything directly back to pipeline and closed revenue. You think like a demand gen strategist, execute like a content creator, and measure like a revenue operator.

What You Will Own

• Partner Marketing and Content Development (Thought Leadership)
  • Build and manage co-marketing programmes with Igloo's integration partners and system integrators across the US.
  • Develop joint content, campaigns, and initiatives that grow mutual visibility and drive qualified pipeline.
  • Engage partners for podcast appearances, co-authored content, and community collaborations.
  • Maintain a partner marketing calendar and ensure consistent output across all partner channels.
  • Develop monthly content pillars and subtopic themes aligned to our demand gen strategy targeting multifamily operators and unmanned rental managers.
  • Produce opinionated, specific thought leadership content that reflects strong industry point of view — not generic education.
• Dark Social & Community Channels
  • Build and manage Igloo's presence across our social media channels, LinkedIn groups, and YouTube communities.
  • Launch and grow Igloo's podcast and YouTube channel from the ground up.
  • Identify where multifamily buyers spend time online and establish Igloo as a trusted, recognised voice in those spaces.
• SEO, Keyword Research & AEO
  • Conduct ongoing keyword research to identify high value topics and search terms for multifamily access control and PropTech.
  • Monitor keyword rankings, organic traffic, and search visibility monthly and adjust content strategy accordingly.
• Measurement & Revenue Tie-In
  • Track all content and channel performance against the Igloo Market Presence & Revenue Impact Tracker.
  • Report monthly on branded search growth, content engagement, inbound SQL contribution, and self-reported attribution.
  • Work closely with sales to understand SQL quality and closed won patterns and feed insights back into content strategy.

Qualifications

• 3 to 5 years experience in B2B content marketing, partner marketing, or demand generation.
• Experience with LinkedIn organic content strategy and dark social distribution.
• Storyboarding and creative direction for video and podcast content.
• Proven experience building and managing content channels — blog, podcast, YouTube, or community.
• Strong Marketing AI workflow skills including leverage LLMs to automate marketing work.
• Experience using HubSpot or equivalent CRM for tracking content attribution and pipeline contribution.
• Excellent written English — content will be read by US property managers and PropTech leaders.
• Comfortable working remotely and engaging senior stakeholders across multiple time zones.

Who You Are

• Proactive and self-directed — you build the plan and execute without being chased.
• Commercially wired — you tie every effort to pipeline and revenue, not vanity metrics.
• A genuine industry nerd — you immerse yourself in multifamily real estate and PropTech.
• A strong communicator — confident engaging US partners, integrators, and operators across time zones.
• Demand gen fluent — you understand the difference between lead gen and demand gen and why it matters.
• Remote-ready — you over-communicate and deliver independently across time zones.

Bonus Skills

• Experience in PropTech, real estate technology, or SaaS.
• Familiarity with Chris Walker's demand gen and revenue operations philosophy.
• Video editing or podcast production hands-on experience.
• Experience with Ahrefs, GSC, GA4 or similar intent data tools.
• Knowledge of the multifamily or short term rental industry.

Location

Malaysia (Remote)

Department

Marketing

Employment Type

Contractor

Minimum Experience

Mid-level