[Hiring] Marketing Manager - International Social Strategist @GoDaddy

Role Description

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.

Join our team. Brand Social is the team behind GoDaddy’s social presence worldwide. We create brand content, build creator and UGC partnerships, and translate product stories into social ideas that reach entrepreneurs where they already spend their time. We run a continuous experimentation program to learn what earns attention, what builds trust, and what helps the brand show up more credibly in public conversation.

We are investing in India's continued growth and are looking for someone who can help us deepen our understanding of local audiences, social platforms, and cultural trends. Together, we'll create social experiences that help entrepreneurs connect with the GoDaddy brand in meaningful ways.

What you'll get to do...

• Bring insights from India and international markets into brand planning, including cultural moments, platform behavior, creator trends, audience behavior, and the connection between brand storytelling and business results.
• Own our monthly organic-to-paid batch test process by selecting international candidate assets based on organic performance, developing hypotheses, preparing intake briefs, and representing recommendations in cross-functional prioritization discussions with Paid Media and GTM partners.
• Own measurement and reporting for amplification across Brand Social teams, maintaining a clear distinction between organic and amplified performance, evaluating the impact of paid support, and identifying where future non-boosted content demonstrates measurable lift.
• Lead paid amplification for creator and user-generated content, including the UGC creator pipeline, while delivering boosting experiments across India and international social handles.
• Translate organic and paid performance insights into actionable recommendations for Brand Social teams and creators.

Qualifications

• Strong creative analytics skills with the ability to connect performance outcomes to specific content decisions and communicate clear recommendations.
• A strong understanding of engagement, reach, profile-visit, and conversion objectives.
• Working knowledge of measurement design, including control groups, matched baselines, and experiment design.
• Deep understanding of India's social and cultural landscape across Instagram Reels, YouTube Shorts, and Facebook.
• Hands-on experience building paid social campaigns, structuring audiences, driving optimizations, and managing campaign performance directly.

Requirements

• Exposure to go-to-market initiatives or brand strategy alongside social media.
• Experience using AI tools to analyze data, including working knowledge of Claude Code, Copilot, and similar platforms.
• Experience with influencer and creator-led campaigns in India, including paid amplification of creator content.
• Familiarity with incrementality testing, geo-holdout methodologies, matched-market design, and brand-lift measurement.
• Experience producing or briefing product-led content, including demos, feature explainers, and tool walkthroughs.

Benefits

• Paid time off
• Retirement savings (e.g., 401k, pension schemes)
• Bonus/incentive eligibility
• Equity grants
• Participation in our employee stock purchase plan
• Competitive health benefits
• Family-friendly benefits including parental leave

Company Description

GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all.

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences, and perspectives.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.